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figure 01:
RADIO measurement methodologies in europe
Country
Main methodology
Institute/Supplier
Number of results
publications per year
Austria
DAR (CATI)
GFK Austria
2
Belgium
Diary
GfK
3
Bulgaria
DAR
(face-to-face interviews)
Nielsen Admosphere
Bulgaria/Ipsos
12
Croatia
DAR (CATI)
Ipsos Puls
12
Cyprus
DAR (CATI)
Symmetron MRCI, IMR &
University of Nicosia
12
Czech Republic
DAR (CATI)
MEDIAN / STEM/MARK
4
Denmark
Passive (PPM)
TNS Gallup
Daily
Estonia
Diary
TNS Emore
4
Finalnd
Diary
Finnpanel/TNS
12
France
DAR (CATI)
Médiamétrie
4
Germany
DAR (CATI)
agma/Several suppliers
2
Greece
DAR (CATI)
FocusBari
12
Hungary
DAR (CATI + CAWI)
Ipsos and GfK
12
Iceland
Passive (PPM)
Capacent Iceland
Daily
Ireland
DAR
(face-to-face interviews)
JNLR/Ipsos MRBI
4
Italy
DAR (CATI)
GfK Eurisko
4
Latvia
Diary
TNS
4
Lithuania
Diary
TNS
2
Luxembourg
DAR (CATI & online)
TNS-ILReS
1
Netherlands
Diary
NLO/GfK
12
Norway
Passive (PPM)
TNS Gallup
Daily
Poland
DAR (CATI) & Diary
KBR/Millward Brown
4
Portugal
DAR (CATI)
Grupo Marktest
5
Russia
DAR (CATI and CAWI)
TNS Gallup
National = 4
Moscow &
St. Petersburg = 12
Serbia
DAR (CATI)
Ipsos
12
Slovakia
DAR (PAPI)
MEDIAN SK
12