What they said ...

We asked TF1 for their comment on the launch of their new innovative tool:

“With Connect, we are delighted to offer an unprecedented experience that offers even more interactivity with our audience and fulfils our ambition to activate and develop social connections around TF1 programmes.” “Innovative, immersive and intuitive, Connect is the first real second-screen experience in France and the fullest, highest-quality product on the market.”

–– Régis Ravanas, Executive Vice President – TF1 Group

“We think that if we want to have qualitative content on social networks, we have to help internet users to access some of the broadcaster’s raw material.”

“As a 1st or 2nd screen MYTF1 offers a new way to watch and interact with TV shows, TV hosts, other viewers and advertisers. Starting with “The Voice”, we will continuously improve & deploy the experience on other big shows like “Dancing with the stars”, “Secret Story”, “Masterchef” and Sport.””

–– Olivier Abecassis, General Director – e-TF1