"Brands offer orientation in a complex world of commerce. Consumer‘s trust in brands develops from reliable product communication. Due to its listener loyalty, Radio is the best channel to carry brand promise in a highly credible way. The RMS Brand Day provides through various exclusive measures such as raffles, promotions and ad specials the basis for a maximum of attention. The mineral water brand VILSA staged its 100th anniversary with the VILSA Brand Day and achieved outstanding success: 12.5 millions of contacts in the target audience of 20 to 49 year old users."

–– Florian Ruckert, CEO – RMS