To celebrate the World Radio Day 2016 and radio’s power as a marketing platform, egta takes a look at the marketing trends shaping this year and identifies how radio innovates along with marketers’ priorities. Via a series of pioneer case studies and in an infographic, we bring you the best of radio innovation from around the world at a glance.

7 Top Trends in Marketing in 2016: Radio Ready (available also as infographic below)

1. Data and insight-driven marketing: increasingly at the heart of everything audio
2. Automated marketing and programmatic advertising: from drawing board to reality
3. Mobile marketing: audio to take full advantage
4. Unduplicated reach and single source measurement: new methodologies to come to audio
5. Connected car and home: radio to further develop its presence
6. Marketing middleware: new partners and new solutions for radio
7. Audio brand strategies: building on today’s strengths for tomorrow’s growth

Click below to enlarge and download as pdf:

Please click on the links below to access the relevant sources included in the infographic:

» 01 iHeartMedia's partnership with Unified

» 02 Katz Media Group and Jelli - Expressway; Programmatic audio campaign from RMS

» 03 Radio as the biggest mobile medium

» 04 ma Audio hybrid measurement

» 05 Radioplayer UK; Radioplayer Austria; Audio HQ In-Home targeted ad network

» 06 Digital Audio Exchange (DAX)

» 07 KFC; Burger King; Mondelēz; PayPal

Please click here download the PDF version.

Clik here to see all the previous issues.

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