17 May 2013 Go back to the main page  
 
 What they said ...

We asked SPOT for their comments on this initiative:

     

"Everybody in the TV industry is aware of the added value of social media to live TV and vice versa. But we need hard proof to keep this spirit alive. The Social TV Ratings will deliver every month the number of TV-related tweets on programme level. It’s our ambition to provide these figures to the market to illustrate the close connection between TV and social media. But we also intend to service TV buyers with a new type of TV data apart from the TV audience data. Social TV ratings, more than TV audience data, illustrate the intensity in which people watch a TV program"

–– Michel van der Voort, Managing Director – SPOT