24 May 2013 Go back to the main page  
 
 What they said ...

We asked Qgroup for their comments on this initiative:

   

"The fact that the book is here today is mainly thanks to Q-music NL, who organised almost 50 creative seminars with Tony for their clients over the last 2 years. The book that followed these seminars in the Netherlands was a great opportunity for us as well to get our Belgian radio market sparked up again about radio creativity. Good radio ads are fun radio for the listener, and that’s our goal with our stations as well. In our on AIR XL research, we found that the very guidelines Tony gives for creative radio are working in terms of likeability. We didn’t hesitate one second to invite Tony over when he was in Europe to personally launch his book for our clients."

–– Jo Snoeckx, Market & Research Manager – Qgroup