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| Business case studies | No 200 - 22.12.2017 |
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Your favourite case studies of 2017 The final egtabite of the year features the most interesting of topics: the egtabites! Proudly looking back at 2017, we’ve compiled the definitive list of your favourite case studies, based on open and click rates. We invite you to rediscover these great insights and creative innovations our members have so kindly shared with us this past year. If your thirst for knowledge has not been quenched by this overview, feel free to discover the complete archive of 200 egtabites on egta’s website. The egtabites will return in January 2018. |
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egtabite 162: Radio - getting personal Personalising the message: data-driven dynamic creative and personalisation in audio ads |
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egtabite 164: Convergence research demonstrates the impact and complementarity of FM and online audio RMS AUDIO TOTAL Tracker research tool |
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egtabite 168: “Alexa, tell me the future of radio!” Voice-controlled technology is a great opportunity for radio – examples of innovative uses of Amazon’s Alexa |
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egtabite 170: Radio, a perfect match for quick service restaurant consumers ROI study from the U.S. proves that radio is the ideal marketing platform for fast food restaurants |
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egtabite 174: Skip FM – personalise your radio stream A new app from Austria’s private station brings interactive skipability to radio |
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egtabite 180: Absolute and Wickes put power tools on the air Successful branded content campaign for DYI retailer proves the power of radio |
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egtabite 186: Samsung & KPN Find The Phone Launching Samsung Galaxy S8 with a creative combination of radio, online, and brand activation |
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egtabite 190: Red Bull and RTÉ – diving into branded content and long-term partnership Establishing a long-term brand partnership through the creation of engaging content for listeners |
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egtabite 192: Supla, a Finnish music, podcast and online audio entertainment platform Making superb audio entertainment available anywhere, any time |
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egtabite 196: Sweden introduces podcast measurement standards Poddindex - an industry-wide initiative |
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