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Business case studies No 225 - 29.06.2018

The ultimate compilation of insights and innovations

The last egtabite before our summer break features the most interesting of topics: the egtabites! Proudly looking back at the first half of 2018, we’ve compiled the ultimate list of your favourite case studies. We invite you to rediscover these great insights and creative innovations our members have so kindly shared with us over the past six months. If your thirst for knowledge has not been quenched by this overview, feel free to discover the searchable archive of 226 egtabites on egta’s website. The egtabites will return in September! Feel free to reach out to us should you wish to share one of your success stories

The 702 Road trip – branded content drives engagement and results
Engaging audiences with the help of influencers via a branded content campaign.
OMS Studio – investing in radio creativity and audio concepts
Promoting audio as a format and helping clients and agencies include sound in their media plans.
How advertising on radio drives online search
Research shows radio’s impact on digital behaviours and activities.
Spot on Podcast in Germany
Research into the growing podcast market regarding podcast consumption and its advertising potential.
Attribution tool for online audio advertising – Listener Insight ID by DAX
Ad effectiveness tool measuring the performance of audio campaigns and providing deeper audience insights on digital audio listeners.
Re-evaluating Media - What the evidence reveals about the true value of media for advertisers
Study shows radio and TV as the strongest advertising media for brand building.
New interactive ad format for mobile listening - audio is on when screens are not
ShakeMe - a technology designed to encourage mobile listeners to take action without needing to look at the phone.
RMS Audio DMP: Data-driven audio advertising
RMS developing their own DMP based on listener ID.
Bringing radio to smart speakers
How to make the most of smart speakers – examples of apps and skills by radio companies.
Increasing the volume of programmatic audio inventory – a priority for radio publishers
Enabling radio’s sales processes and the ad tech stack for an automated and programmatic mode.
One price for all – A bold new pricing strategy by Ster
Answering the client’s need for simplification and greater transparency with an emphasis on quality.
Fostering relationships with clients – from sponsorship to branded content and beyond
Case study from Sweden showcasing creative sponsorship/branded content.

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Over 220 case studies are available on egta's website in our archive, where you can search for topics or keywords. Click here to discover them now!
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