The ultimate compilation of insights and innovations

The last egtabite before our summer break features the most interesting of topics: the egtabites! Proudly looking back at the first half of 2018, we’ve compiled the ultimate list of your favourite case studies. We invite you to rediscover these great insights and creative innovations our members have so kindly shared with us over the past six months. If your thirst for knowledge has not been quenched by this overview, feel free to discover the searchable archive of 226 egtabites on egta’s website. The egtabites will return in September! Feel free to reach out to us should you wish to share one of your success stories

		Eurovision and KIA: The power of a tailor-made brand. Integration case of a significant impact on sales and raise in the consumer’s emotional connection with a car brand.
		Atresmedia's ROIMAP - optimising TV investments for maximum brand awareness and profitability. The study measures the effectiveness of different media in generating brand awareness and profitability.
		How to launch a new brand with a campaign built solely on zero ratings. When no one is watching – proving that so-called zero rating breaks do actually deliver audiences.
		The freeze-frame: taking hyper-customisation to a new level. A five-second ad, charged at a premium of 50% compared to a classic sponsorship.
		The Big TV Festival - promoting TV through education, inspiration and entertainment. For the first time ever, Channel 4, ITV and Sky joined forces to launch an unprecedented collaboration between the broadcasters.
		Using AI to engage viewers in one of the most watched events in the world. Engaging viewers and leveraging data to target audiences thanks to AI, voice and video recognition.
		TF1 Publicité’s Écrans stories - higher viewer engagement through contextualised ad breaks. Unique and rich context in which to broadcast advertiser’s spots.
		How IP Deutschland engages viewers with an interactive Video Chatbot. IP Deutschland took the concept of the purely text-based chatbot one step further and created a unique video-based version
		The Bigger Picture: proving the value of on-demand video to marketers. Channel 4, ITV and Sky, alongside Thinkbox, teamed up to produce the biggest ever study into broadcaster video-on-demand viewing.
		How CBC and Radio-Canada Media Solutions are innovating the TV traffic instruction process. Solution to automate the management of TV broadcast traffic instructions through a cloud-based service.
		One price for all – A bold new pricing strategy by Ster Answering the client’s need for simplification and greater transparency with an emphasis on quality.
		Making addressable advertising a reality for linear TV. Smart AD - the first example of addressable advertising (AA) in live TV on the European mainland.