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Business case studies No 283 - 20.12.2019

Your favourite TV case studies of 2019

The final egtabite of the year features the most interesting of topics: the egtabites! Proudly looking back at 2019, we’ve compiled the top 10 list of your favourite case studies, based on open and click rates. We invite you to rediscover these great insights and creative innovations our members have so kindly shared with us this past year.

If your thirst for knowledge has not been quenched by this overview, feel free to discover the complete archive of more than 280 egtabites on egta’s website. Should you wish to feature a case in our egtabites, feel free to reach out. Stay tuned as the egtabites will return in January 2020.

egtabite 256: TV2's Meta Study- how addressable TV provides higher ROI than Facebook and YouTube
TV2’s research shows how addressable TV gives marketers a substantially higher campaign ROI than YouTube and Facebook
egtabite 279: AI meets premium content- IP Deutschland's contextual video tagging
A contextual video tagging campaign using the power of Artificial Intelligence.
egtabite 281: Emoji Hunt- M6's innovative use of contextualised ad breaks
How a creative use of contextualized ad breaks can both entertain and engage viewers?
egtabite 254: OK button - Admeira launches interactive TV advertising in Switzerland
Admeira’s award-winning new format of interactive advertising.
egtabite 248: ITV's Love Island- Linking real-world behavior to reality TV.
The UK sales house showcased innovative research on Love Island with a focus on measuring the impact of the multiple brand partners’ activities around the show.

egtabite 246: IP Germany's Beauty Report-how successful beauty brands rely on TV
IP Germany’s Beauty Study investigated the world of beauty brands in Germany and the significant role of television in their market strategy.
egtabite 260: Sters's AdScan - Improving advertising through advanced machine learning
How can machine learning help advertisers make their ads more effective?
egtabite 277: Mary Poppins Returns - RMB and FLASH's creative promotional campaign for Walt Disney Pictures
An innovative format from RMB’s creative unit FLASH, aiming to reconnect younger audiences with the famous character, right in time for the Mary Poppins Returns movie release
egtabite 266: Corus' Cynch - an audience based buying platform to fule advertisers' campaigns through innovation and simplification
Cynch, a self-serve platform, allows advanced data segmentation, simplifies the media buying process and improves the reporting timeline for media buyers in Canada.
egtabite 264: thinktv's Media Attribution Study- a Moneyball Moment for Canadian advertisers
A ground-breaking media attribution study commissioned by Think TV Canada proving that Canadian advertisers are overinvested in online and social platforms and underinvested in TV – and missing out on significant revenue as a result.

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Over 280 case studies are available on egta website. Click here to discover them now!
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