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Business case studies No 308 - 03.07.2020

A compilation of insights and innovations

The last egtabite before our summer break features the most interesting of topics: the egtabites! Proudly looking back at the first half of 2020, we’ve compiled the ultimate list of your favourite case studies. We invite you to rediscover these great insights and creative innovations our members have so kindly shared with us over the past six months.

If your thirst for knowledge has not been quenched by this overview, feel free to discover the searchable archive of more than 300 egtabites on egta’s website.

The egtabites will return in September! Feel free to reach out to us should you wish to share one of your success stories.

Goldbach Media & Librio-proving the short-term activation and the long-term impact of TV
Goldbach and Librio investigated the influence of a TV campaign on website traffic, Google search queries, brand awareness, and sales.
ViacomCBS Global Consumer Insights: what does TV mean to people worldwide?
A project conducted by ViacomCBS in collaboration with the Global TV Group providing the most recent figures that precisely show people’s viewing behaviour.
Are unexpected ads effective? – Channel 4’s PL4Y-Back Ad Response study
The PL4Y-Back Ad Response study proves that the creative use of ad breaks can drive implicit attention, cognitive engagement and explicit response.
How Eurosport is using biometric research to deepen audience measurement
The network implemented the technology during its coverage of the 2019 Tour de France for the UK market – with the aim of better understanding viewer sentiment.
RMB's cross-media MXtend study
RMB’s MediaXtend study analyses the daytime consumption of five main content-driven media: video, audio, social media, internet, and press.
Total TV brings the best ROI-a study by Screenforce Finland
The ROI study conducted by Screenforce Finland and Sellforte, proves that Total TV brings the highest incremental sales in the long-term and delivers a strong argument for advertisers to invest in Total TV.
"The Nest Hunt”- McDonald’s Austria launches first programmatic addressable TV campaign via d-force in Austria
McDonald’s Austria’s first programmatic addressable TV campaign, successfully played out via d-force.
SBS Pause button 2.0:The perfect pause for a brand
The Belgian sales house SBS was the worldwide pioneer of an original format called Pause Button advertising.
VMP Connect: RTL AdConnect’s automated programmatic buying platform
RTL AdConnect launched a unique automated platform to buy programmatic ad campaigns across the continent on connected TV called VMP Connect.
RTÉ and Electric Ireland - Darkness Into Light 2020: Sunrise Appeal
A generous cross-platform campaign made in partnership with RTÉ and Electric Ireland, an Irish utility company, called “Darkness Into Light 2020: Sunrise Appeal.

COVID-19 crisis: ideas worth sharing

The egta team has prepared a set of tools to help your teams stay informed, inspired and prepared to take the necessary emergency measures.

» A Strategy Toolkit:

The document compiles ideas on business tactics to retain existing clients, special packages, general trends in programming, new formats and content, initiatives for viewer and listener retention and much more. The report is updated on a regular basis.

Document accessible to egta members only. If you are an egta member, please contact our team to receive the access.

» A private LinkedIn Group:

This group, only accessible to egta members provides a secure forum where questions, ideas and concerns can be immediately shared, facilitating the exchange of information between companies and countries. Join the discussion

» A Scoop.It Board:

It gathers all the current news articles on coronavirus and how it is impacting the advertising industry.Discover here

We kindly invite you to send us any initiatives, studies or more from your markets, if they haven’t been featured in our Strategy Toolkit.


» 9 July 2020, 15:00 PM CET Online Workshop on addressable TV with Nigel Walley (Zoom meeting) (TV) Register

» 24 September 2020 Brussels European Affairs Group (TV& Radio) Register

» 6 October 2020 Warsaw CEO & Top Exec's Summit (TV& Radio) Register

Over 300 case studies are available on egta website. Click here to discover them now!
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