25 October 2013 Go back to the main page  
 
 What they said ...

We asked the creators for their comments on this initiative:

   

"The young participants had to work out a media plan, which had to include Radio. It's interesting to see how they use Radio strategically and tactically. Such an exercise can enable them to reach new insights."

–– Thierry van Zeebroeck, CEO – Var

       
   

"The team won thanks to their excellent analysis of the problem, the well thought through and argued strategic approach, their creative out-of-the box thinking, all of which resulted in an outstanding media recommendation."

–– Danny Nijs, Owner – E-Frame