» 1. Advertising represents the most efficient way to spread knowledge about investments and businesses.

» 2. It is an engine of wellbeing, one that facilitates the success of ideas that benefit our society.

» 3. Advertising is a fundamentally important driver of competition and of the generation of return on investments.

» 4. Advertising transmits important information to facilitate the free choice of products and services in a competitive environment.

» 5. Advertising sustains the mass media, which guarantees us free information and entertainment that is affordable and of a high quality.

» 6. Advertising promotes the diffusion of fundamental values and ideas about equality, solidarity and social progress.

» 7. Advertising represents a very important economic sector that directly generates 2.6% of GDP. The sector is a dynamic employer.

» 8. Advertising brings some of the most creative talent and innovation to society.

»9. The advertising industry, conscious of its capacity to influence, has chosen to regulate itself and practice socially-responsible conduct.

» 10. Spanish advertising is one of economic sectors that enjoys the best reputation outside Spain, recognised by numerous global institutions, multinational businesses and international industry contests.