13 December 2013 Go back to the main page  
 
 What they said ...

We asked Radio 538 for their comments on this initiative:

   

"The 538 Brand Day which we had with transavia turned out to be the beginning of a genuine friendship where the both of us really want to help each other and are not afraid of being critical towards the other. The transavia Fanflight 538 was the icing on the cake of our relationship and we both benefited from this complex trip. For us this is a true victory for radio and is an inspirational case study to strengthen the relationship with more advertisers."

–– Taco Vinkeles, Creative Director, 538Groep