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Business case studies No 392 - 01.07.2022

A compilation of TV insights and innovations

This egtabite features the most interesting business case studies from the first half of the year. We invite you to rediscover these great insights, ideas and creative innovations our members have so kindly shared with us over the past six months.

If your thirst for knowledge has not been quenched by this overview, feel free to discover the searchable archive of almost 400 egtabites on egta’s website.

The egtabites will return in September! Do not hesitate to reach out to us if you wish to share one of your success stories with the membership.

egtabite 391: An interview with egta's new president, Walter Zinggl
egta's new President shares his thoughts on egta, his presidency and the future of our industry in the years to come in a short interview.
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egtabite 389: DPG Media Advertising and car brand KIA: A 100% data-driven strategy
How to rebrand, focus on innovation and sustainability, and roll out a campaign that maximises reach within a niche target group? The case focuses on a recent data-driven ad campaign by Kia, rolled out by DPG Media Advertising and Havas Media in Belgium.
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egtabite 387: RTL AdConnect and the new life of the living room
This egtabite puts the spotlight on RTL AdConnect's latest research on how to advertise better in an evolving Total Video World.
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egtabite 385: Making TV advertising accessible for everyone
This egtabite focuses on the issues of inclusion and accessibility, taking a closer look at how TV advertising can be made accessible to the blind or visually-impaired through the provision of audio description services. This edition aims to inspire TV companies to embark on their own journey towards making sure TV is truly accessible to all audiences.
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egtabite 383: ThinkTV Australia launches Media Engine, a free planning tool for brands
In this egtabite we look under the hood of ThinkTV Australia’s latest product, the Media Engine. The free planning tool empowers marketers to create better briefs by outlining the optimal media splits to generate revenue.
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egtabite 381: France TV Publicité supports e-commerce with Time to Shop
egtabite puts the spotlight on a new offering, launched by French sales house FranceTV Publicité to revolutionise the shopping experience and support the development of e-commerce. The solution allows e-retailers to combine tools such as enhanced pre-rolls, e-buyers data segments, QR codes and more to get their advertising message across, enhance user engagement and drive traffic.
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egtabite 379: IP Österreich's Green Frame promotes sutainable products on the big screen
This egtabite showcases an inspiring advertising format developed by IP Österreich called the Green Frame. The offer gives eligible start-ups and SMEs their own stage on RTL Germany’s seven TV channels. By lowering the barriers to entry for the companies and providing viewers with sustainability analysis, the Austrian sales house takes a stand in the fight against climate change.
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egtabite 377: Paramount's Science of Sponsorships study reveals why sponsorships work
This egtabite showcases the results of a multi-year study on the power of sponsorships published by Paramount ANZ (Australia & New Zealand).
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egtabite 376: Radio and TV initiatives in support of Ukraine
In this egtabite we share initiatives carried out by media companies in reaction to the Russian invasion and the humanitarian crisis unfolding in Ukraine.
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egtabite 375: RMB and ATV - an effective tool for incremental reach
In this egtabite we take a closer look at an Addressable TV campaign in Belgium, carried out by RMB in collaboration with telco operator Proximus, advertising agency Dentsu and its client, Upfield.
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egtabite 373: Italians are more willing to buy a product if promoted in an inclusive spot
This egtabite showcases the results of a study carried out by Rai Pubblicità. The research analyses the effect of D&I in advertisements.
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egtabite 371: Maximising reach through Addressable TV
This egtabite focuses on a study conducted by TF1 PUB that demonstrates the potential that Addressable TV has in maximising reach across TV advertising campaigns by reaching light-TV viewers.
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egtabite 369: Flex Kitchen, a digital comedy cooking series by Channel 4 and Heinz
This egtabite focuses on a creative and comedic new format, recently launched by Channel 4 in collaboration with Heinz, named Flex Kitchen.The short-form comedy series across Channel 4's social and digital channels, represents the UK broadcaster’s push into social branded content, supported by the launch of 4Studio in 2020.
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egtabite 367: Goldbach's survey reveals how ad people incorrectly estimate media usage
This egtabite showcases the results of a study conducted by Goldbach Media and the Electronic Media Interest Group in cooperation with WEMF AG für Werbemedienforschung. The research aimed at comparing the media usage of marketing and media professionals (‘ad people’) with that of the general population.
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