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Business case studies No 393 - 01.07.2022

A compilation of Radio insights and innovations

The egtabite features the most interesting business case studies of the first half of the year. We invite you to rediscover these great insights, ideas and creative innovations our members have so kindly shared with us over the past six months.

If your thirst for knowledge has not been quenched by this overview, feel free to discover the searchable archive of more than 390 egtabites on egta’s website.

The egtabites will return in September! Do not hesitate to reach out to us if you wish to share one of your success stories.

egtabite 391: An interview with egta's new president, Walter Zinggl
egta's new President shares his thoughts on egta, his presidency, and the future of our industry in the years to come in a short interview.
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  egtabite 390: LG Relies on 3D audio in podcast ads
LG, used 3D audio technology within a podcast campaign to promote their new headphones with noise cancellation.
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egtabite 388: Var and bpost put sustainability at the centre of their creative partnership
Var came up with a creative solution to integrate bpost into this special radio event - DJs surviving for a week in the forest without any supplies.
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egtabite 386: KISS, KFC and a bucket of fun!
A brilliant long-term collaboration between KFC as the headline sponsor of a popular afternoon show and Bauer Media Audio UK.
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egtabite 384: The craziest giveaway campaign with Hyundai on Qmusic
An immensely successful competition that both excited listeners and generated a huge buzz.
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egtabite 382: Unbeatable duo: audio and OOH advertising increase appetite for Magnum Classic
New pre-campaign testing tool by RMS Germany that allows clients to optimise their audio and OOH campaigns. 
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egtabite 380: Choosing radio reduces a media campaign’s CO2 emissions
The Green GRP model identifies radio as the medium that generates the least amount of CO2.
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egtabite 378: Radio as a performance booster - new French study on the effectiveness of radio
Results of the study show that radio is a competitive medium that delivers high ROI, optimises the efficiency of other media, generates drive to web, and more.
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egtabite 376: Radio and TV initiatives in support of Ukraine
Initiatives carried out by media companies in reaction to the Russian invasion and the humanitarian crisis unfolding in Ukraine.
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egtabite 374: How radio delivers ROI and sales lift for CPG brands
A review of the activity of major CPG brands in Canada that used radio as part of their media mix over the last 5 years.
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egtabite 372: Toyota and NRJ Global ride together for “The Hybrid Challenge”
With the help of NRJ presenters, the new Toyota model travelled across France, driving as much as possible in ‘zero emission’ mode.
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egtabite 370: Bauer Media Audio creates innovative Alexa experiences for listeners
Bauer Media Audio developed and launched several Alexa skills. In this egtabite we showcase the most innovative ones.
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  egtabite 368: Christmas charity campaign shows radio’s power for good
An annual charity event that evolved over the years into an all-encompassing fund-raising initiative for non-profit organisations that engages listeners of all ages.
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» 6 October, Stockholm
Marketing & Sales Meeting
(live TV & Radio event)

Over 390 case studies are available on egta website. Click here to discover them now!
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