28 February 2014 Go back to the main page  
 
 What they said ...

We asked AS&S and RMS for their comments on this initiative:

     

"The radio initiative Audioeffekt combines high-level research expertise, widely recognised in the industry, from two big radio sales houses. It thereby sharpens the profile of radio advertising within multimedia competition and sets exemplary trends in the area of advertising impact research"

–– Christoph Wild, Head of Marketing & Advertising Research, AS&S

         
     

"Many clients like the initiative Audioeffekt, because they receive proof of how effective and efficient their radio-campaigns are – combined with a benchmark for their category. Most of them are impressed to see the large number of individual cases we have generated within the Saleseffekt module of Audioeffekt. We have more than 100 case studies!”"

–– Uwe Domke, Head of Market and Media Research, RMS