18 April 2014 Go back to the main page  
 
 What they said ...

We asked RTL Nederland for their comment on this initiative:

       

"GTST: Spring Levend, with it’s thrilling storyline and the seamless integration from TV to transmedia summer experience and back to TV, shows how a program and its digital layers have become fully intertwined and proves how a format can stay top-of-mind even during a summer break.

We’ve just launched our new project to bridge the summer gap of 2014: the GTST Quiz App. With this app fans can test their knowledge about the popular soap series and challenge their friends. Within three weeks we accomplished 180,000 downloads and 3 million played games. The ultimate GTST fans will also battle against each other in the new summer TV show: The GTST TV Quiz. Together with our sponsors, we continue to develop cross media experiences for our fans; with an extra bonus when the fans themselves become part of the success.”

–– Annemarieke Loderus, Senior Development Manager, RTL Digital Media