"Since 1922, radio has provided an effective one-way medium to reach large consumer audiences. With XAPPmedia's introduction of Interactive Audio Ads, consumers can now respond directly to advertised offers when listening to audio content on their mobile device - and the device will connect them instantly. Whether it is personalized listening or a live stream to a mobile app, XAPP Ads enable advertisers to capture immediate customer conversion to a variety of offers such as, CALL NOW, SEND COUPON, DOWNLOAD APP or BUY IT. XAPPmedia technology processes the spoken response and then automatically executes the action for the consumer, hands free and eyes free. It will dial a phone number, request an email or start an app download. There is no need to touch the screen or even look at the device. It is all driven by voice. There is no need to repeat a telephone number or URL three times at the end of an ad.

Advertisers are looking for ways to capture better ROI that is measurable and audio publishers need higher margin ad units. Interactive Audio Ads fulfil both needs."

–– Bret Kinsella, Chief Marketing Officer, XAPPmedia