9 May 2014 Go back to the main page  
 What they said ...



"We are very pleased with the outcome of this study. We have always known that radio delivers big returns for advertisers and these studies provide the much needed support of that return. The deep personal connection and trust that consumers have to their radio stations and on air personalities generates significant value for advertisers."

–– Radha Subramanyam, EVP/Insights and Analytics – Clear Channel Media & Entertainment


"The advertising industry has longed for a much more comprehensive understanding of the effectiveness of audio advertising. Our single-source measurement solution will help advertisers better understand where their ad spend will have the most sales impact and can best be used for future campaigns."

–– Leslie Wood, Chief Research Officer – Nielsen Catalina Solutions