16 May 2014 Go back to the main page  
 What they said ...

We asked Ster and Twitter for their comments on this initiative:


"At Ster we are always looking for opportunities to match the existing media to the new. This collaboration is a prime example of that. We combine the power of the medium of television with the power of Twitter. That way the second screen enhances the first and vice versa and the advertisers benefit from that. It makes me proud to be the first in the Netherlands together with Twitter and NOS to have made this case a success for Samsung."

–– Arian Buurman, General Director, Ster


"It’s wonderful that so many more Twitter users enjoyed the Olympic Games through this first Amplify deal in the Netherlands. Twitter makes a difference. Since we launched Amplify in May 2013 there have been around 50 Amplify deals worldwide."

–– Marc de Vries, Country Manager, Twitter