"The media business is facing an upheaval. Proofs of advertising effectiveness are becoming more and more relevant. The ROI-analyzer helps us finally to quantify the positive experiences clients are making by using TV advertising. Thus we defend or even augment our TV-share. The ROI-analyzer is an important tool for our sales team."
–– Malte Hildebrandt, Marketing Director, ProSiebenSat.1 TV Deutschland |