13 June 2014 Go back to the main page  
 What they said ...

We asked Malte Hildebrandt for his comment on this initiative:


"The media business is facing an upheaval. Proofs of advertising effectiveness are becoming more and more relevant. The ROI-analyzer helps us finally to quantify the positive experiences clients are making by using TV advertising. Thus we defend or even augment our TV-share. The ROI-analyzer is an important tool for our sales team."

–– Malte Hildebrandt, Marketing Director, ProSiebenSat.1 TV Deutschland