"The sixx campaign is extraordinary due to a number of different aspects: For the first time we transferred a campaign from the social web to the big screen. Moreover, we put the rather male topic of football on sixx, our station for women. And the creative execution works almost solely with typography! But the campaign’s subtle charm lies in its up-to-dateness: after the 4-0 German victory over Portugal we inserted a message saying “What a pity, Ronaldo”. Is there more to be explained?"

– Malte Hildebrandt, Marketing Director, ProSiebenSat.1 TV Deutschland