10 October 2014 Go back to the main page  
 What they said ...

We asked Stievie Manager for his comment on this initiative:


"In addition to defining and driving the way consumers will watch TV in the future, Stievie is also a great platform to experiment with innovative advertising models. Being a lean and flexible setup, new ideas can easily be implemented and tested with a representative and live customer audience. This will in turn accelerate the learning curve for all stakeholders (broadcasters, distributors and advertisers), and help in swiftly bringing to market new models that are proven to work."

–– Stephan Desmit, Manager, Stievie team