"Music for Life unites the Flemish community with audience figures doubling or tripling during the duration of the project. Both Var and the advertisers embrace the spirit of the campaign by donating part of this income to charity. From a commercial perspective it is imperative for Var to have a cross media approach to selling the content that is available on radio and online and Music for Life is an example of a formula that works across all media."

–– Wim Frison, Member of the Management Committee, Var