EGTABITES (CASE STUDIES)
Exciting news! Our case studies have a new home now. You can continue biting on our business cases and other content on our Knowledge Hub.
Our rich archive of egtabites will remain available below.
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egtabite 433: The reality of developing and operating a successful VOD platform in a small market
23 June 2023
Company(ies): CH Media, Lovely Systems
egtabite 429: How does radio contribute to the mental availability of an FMCG brand
19 May 2023
Company(ies): Audify
egtabite 427: The Medium Moves the Message - Why Radio Broadcasters Should Embrace Podcasting
5 May 2023
Company(ies): SoundsProfitable
egtabite 426: TV4 vs. social media: measuring ad attention and engagement with the help of science
28 April 2023
Company(ies): TV4
egtabite 425: Mother’s Day – Every Radio Listener Calls Their Mom
21 April 2023
Company(ies): Proximus, FamousGrey
egtabite 424: Empowering marketers with the ITV Recovery Budget Planner tool
14 April 2023
Company(ies): ITV, Magic Numbers
egtabite 422: RMB's Blue Screen initiative for eco-responsible advertising
31 March 2023
Company(ies): RMB
egtabite 421:The Magic of Attention: Understanding Attention Across Broadcast Media and Content
24 March 2023
Company(ies): Ster
egtabite 420: How TF1 PUB is inventing tomorrow's advertising in the metaverse
17 March 2023
Company(ies): TF1 PUB
egtabite 419: From Sound to Brand: Proving the Emotional Power of Radio
10 March 2023
Company(ies): RMS, ARD Media, Radiozentrale
egtabite 418: Atresmedia's Pantaia product helps brands expand their reach
3 March 2023
Company(ies): Atresmedia Publicidad
egtabite 417: Building empathy through the joint forces of radio and print
24 February 2023
Company(ies): RMB, Dela
egtabite 415: Normalising sexual wellness products with a Canadian love story
3 February 2023
Company(ies): Rogers Sports & Media, Lovehoney
egtabite 412: RMC digital radio and podcasts score high during the World Cup
13 January 2023
Company(ies): RMC
egtabite 411: Publitalia '80's ad campaign tools measure the ad effectiveness cross-media
6 January 2023
Company(ies): Publitalia '80
egtabite 409: Double hit: Two back-to-back activations to amplify Samsung’s Galaxy S22 launch
16 December 2022
Company(ies): RMB, Samsung
egtabite 408: Celebrating World TV Day around the globe
9 December 2022
Company(ies): egta, Global TV Group, European Broadcasting Union, ACT, CBC, Markiza, France Televisions
2 December 2022
Company(ies): Bell Media, Frito-Lays
egtabite 406: TF1 PUB teams up with Snapchat for the return of a hit TV show
25 November 2022
Company(ies): TF1 PUB
egtabite 405: Digital makes the AM/FM radio plan better and vice versa
18 November 2022
Company(ies): Westwood One, Cummulus
11 November 2022
Company(ies): Rai Pubblicitá
egtabite 403: RMS Podcast Ad Planner – making podcast campaigns easier to execute
4 November 2022
Company(ies): RMS
21 October 2022
Company(ies): Radiocentre Ireland
egtabite 399: Making an online card retailer famous with extraordinary on-air content
7 October 2022
Company(ies): Bauer Media UK, thortful.com
egtabite 398: Seven.One Media´s award-winning wine-commerce
30 September 2022
Company(ies): Seven.One Media
egtabite 397: ARN neuro research shows how brands can grab more attention using audio
23 September 2022
Company(ies): ARN Neurolab
egtabite 396: The atmedia Index helps industry players navigate the Czech TV market
16 September 2022
Company(ies): atmedia
egtabite 395 - #SaveYourFlava – protect your favourite snack by voting
9 September 2022
Company(ies): YFM, Simba
egtabite 394: Pro Plus' tailor-made product placement offering
2 September 2022
Company(ies): Pro Plus
egtabite 389: DPG Media Advertising and car brand KIA: A 100% data-driven strategy
10 June 2022
Company(ies): DPG Media, KIA, Havas Group
egtabite 388: Var and bpost put sustainability at the centre of their creative partnership
3 June 2022
Company(ies): Var, bpost
egtabite 387: RTL AdConnect and the new life of the living room
27 May 2022
Company(ies): RTL AdConnect, smartclip
egtabite 385: Making TV Advertising Accessible for Everyone
13 May 2022
Company(ies): ITV, Publiespana, P&G, Channel 4, SevenOne Media, Mastercard, WFA
egtabite 384: The craziest giveaway campaign with Hyundai on Qmusic
9 May 2022
Company(ies): Hyundai, DPG
egtabite 383: ThinkTV Australia launches Media Engine, a free planning tool for brands
29 April 2022
Company(ies): ThinkTV
egtabite 382: Unbeatable duo: audio and OOH advertising increase appetite for Magnum Classic
22 April 2022
Company(ies): RMS, Magnum, Weischer.JvB
egtabite 381: France TV Publicité supports e-commerce with Time to Shop
15 April 2022
Company(ies): France TV Publicité
egtabite 380: Choosing radio reduces a media campaign’s CO2 emissions
8 April 2022
Company(ies): Radiozentrale, Mediaplus
egtabite 379: IP Österreich's Green Frame promotes sutainable products on the big screen
1 April 2022
Company(ies): IP Österreich, inogo, Rebel Meat
egtabite 378: Radio as a performance booster - new French study on the effectiveness of radio
25 March 2022
Company(ies): Ekimetrics, The Bureau de la Radio
egtabite 377: Paramount's Science of Sponsorships study reveals why sponsorships work
18 March 2022
Company(ies): Paramount
egtabite 375: RMB and ATV - an effective tool for incremental reach
4 March 2022
Company(ies): RMB, Proximus, Dentsu, Upfield
egtabite 374: How radio delivers ROI and sales lift for CPG brands
25 February 2022
Company(ies): Radio Connects
egtabite 373: Italians are more willing to buy a product if promoted in an inclusive spot
18 February 2022
Company(ies): Rai Pubblicita
egtabite 372: Toyota and NRJ Global ride together for “The Hybrid Challenge”
11 February 2022
Company(ies): NRJ Global, Toyota
egtabite 370: Bauer Media Audio creates innovative Alexa experiences for listeners
28 January 2022
Company(ies): Baeur Media Audio, Tesco
egtabite 369: Flex Kitchen, a digital comedy cooking series by Channel 4 and Heinz
21 January 2022
Company(ies): Channel 4
egtabite 368: Christmas charity campaign shows radio’s power for good
14 January 2022
Company(ies): VAR, KBC
egtabite 367: Goldbach's survey reveals how ad people incorrectly estimate media usage
7 January 2022
Company(ies): Goldbach Media
egtabite 365: Measurement and Attribution in the Age of Converged TV
10 December 2021
Company(ies): TVSquared
3 December 2021
Company(ies): WestwoodOne
egtabite 363: Tools at your disposal to prove and promote TV's strengths
26 November 2021
Company(ies): The Global TV Group
egtabite 362: #MixForBoobs: Campaign Helps Young Women Detect Breast Cancer with DJ Techniques
19 November 2021
Company(ies): Ogilvy Social.Lab, NRJ Belgium and Pink Ribbon
egtabite 361: Ad Alliance and RTL launch The Masked Dinner Room with Albert Heijn
12 November 2021
Company(ies): RTL, Ad Alliance
egtabite 360: Digital audio campaign educates children about the world of finance
5 November 2021
Company(ies): Gazprom-Media, SberBank
egtabite 359: Q-Beach House – where music fans and brands come together for an unforgettable summer
22 October 2021
Company(ies): Qmusic, DPG, Filiers
egtabite 358: "Black to Front" sees Channel 4 launch Black-fronted advertising take over
15 October 2021
Company(ies): 4 Sales
egtabite 357: FNAC and NRJ join forces to offer brand new Twitch experience to gamers
8 October 2021
Company(ies): FNAC, Xbox, NRJ
egtabite 356: Sweden's TV4 optimises its linear offering with a self-service platform
1 October 2021
Company(ies): TV4
egtabite 355: Tuning into Generation Z: How Radio can reach Gen Zers
24 September 2021
Company(ies): RAR, SiriusXM, VRT
egtabite 354: Belgian broadcasters boost the local television market with unskippable ads
17 September 2021
Company(ies): DPG Media, VRT, RTL Belgium, SBS, RTBF
egtabite 353: RMS Austria and LeadsRx Attribution Solution Deliver Success for Advertisers
10 September 2021
Company(ies): LeadsRx, RMS Austria
egtabite 349: egta joins WFA and Kantar in industry-wide Global DEI Census
25 June 2021
Company(ies): WFA, Kantar
egtabite 348: Bauer Media Audio reinventing radio with ad-free premium radio subscription
18 June 2021
Company(ies): Bauer Media Audio
egtabite 347: Gazprom-Media launches performance TV ads across all TV screens
11 June 2021
Company(ies): Gazprom-Media
4 June 2021
Company(ies): Mediamark, ECR, UCOOK
egtabite 345:The world’s first true cross-media total audience measurement solution
28 May 2021
Company(ies): NMO, Kantar, Ipsos
egtabite 344: Echoes of victory: A meta-analysis of the long-term effects and benefits of radio ads
21 May 2021
Company(ies): AS&S
egtabite 343: The Global TV Deck – arming advertisers with the latest TV effectiveness evidence
14 May 2021
Company(ies): egta, Screenforce
egtabite 342: New business solutions to support brands by NRJ Global
7 May 2021
Company(ies): NRJ Global
egtabite 341: Budweiser and Sky Sports are Kings of the Premier League
30 April 2021
Company(ies): Sky Media
egtabite 340: Direct response radio: Measuring radio’s ability to drive web conversions
23 April 2021
Company(ies): Talpa Network
egtabite 339: Ad Alliance's BrandAid understands the past so clients can change the future
16 April 2021
Company(ies): Ad Alliance, Mediengruppe RTL Deutschland
egtabite 338: Podmaz.sk - Local podcast platform attracts both listeners and advertisers
9 April 2021
Company(ies): Radio Expres
egtabite 337: AKOUO – FranceTV Publicité’s artificial intelligence-based marketing service
2 April 2021
Company(ies): FranceTV Publicité
egtabite 336: Smart cross-media campaign by DPG Media breaks the taboo around grief and loss
26 March 2021
Company(ies): DPG Media, Dela
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egtabite 335:RTÉ makes campaign planning easier with a new cross-media tool
19 March 2021
Company(ies): RTÉ
egtabite 334: Best practices in radio effectiveness - research from the Russian market
12 March 2021
Company(ies): Gazprom-Media, Kantar
5 March 2021
Company(ies): SBS Belgium
egtabite 332: Tipik - the new cross-media project (Digital-Radio-TV) to target ’Generation Y’
26 February 2021
Company(ies): RMB, RTBF
egtabite 331: The future of connected TV advertising in Europe is near, PubMatic’s study reveals
19 February 2021
Company(ies): PubMatic
egtabite 330: The Sound of Success - How Radio Boosts Your Business
12 February 2021
Company(ies): egta
egtabite 329: Launching TV 2 Connect - a self-service platform for addressable TV
5 February 2021
Company(ies): TV 2 Denmark
egtabite 328:NRJ & Desperados gets you in a summer mood while respecting health measures
30 January 2021
Company(ies): NRJ, Desperados
egtabite 325: How the Belgian media celebrated Christmas with 11 million people
8 January 2021
Company(ies): DPG Media, RMB, VAR, IP, SBS
egtabite 323: Virtual concerts – finding new ways to connect with radio listeners
11 December 2020
Company(ies): GPM Media, PANORAMA 360
egtabite 322: Bell Media’s SAM platform measures the drive-to-web effect of TV campaigns
4 December 2020
Company(ies): Bell Media
egtabite 321: barba radio – bringing together podcast, online radio, music streaming and Alexa skill
27 November 2020
Company(ies): Regiocast
egtabite 320: Happy World Television Day - TV Really Makes a Difference!
20 November 2020
Company(ies): egta, ACT, The GTVG
egtabite 319: Connected cars help measure the effectiveness of radio advertising
13 November 2020
Company(ies): GM, Taco Bell
egtabite 318: VIDA - United Media’s unique addressable platform
6 November 2020
Company(ies): United Media
egtabite 317: Radio advertising works for e-commerce
30 October 2020
Company(ies): Swiss Radioworld, Emma, NENT, P4, Comfyballs, Garasjetid.no
egtabite 316: DPG Media’s VTM GO or YouTube: who wins the online video battle?
23 October 2020
Company(ies): DPG Media
egtabite 315:Your Brain on Podcasts – podcast ads outperform social media ads
16 October 2020
Company(ies): Wondery
egtabite 314: How Goldbach Switzerland’s TV campaign boosted online butcher shop Luma
12 October 2020
Company(ies): Goldbach
2 October 2020
Company(ies): WestwoodOne
egtabite 312: TF1 PUB brings programmatic TV to its linear channels with ONE PTV
25 September 2020
Company(ies): TF1 PUB
egtabite 311: Making the most of DAB+ and online audio: innovations and new formats
18 September 2020
Company(ies): DPG, HP, Mastercard, Orange
egtabite 310: Screenforce DACH and Amplified Intelligence on the enduring power of TV
11 September 2020
Company(ies): Screenforce; Amplified Intelligence
egtabite 309: Radio delivers in crisis – case studies of brands successfully integrating radio
4 September 2020
Company(ies): LIQUI MOLY, Hekta På Tur, BCCMA, Gumtree, Bensons for Beds
egtabite 308: 2020 TV ideas and case studies you might have missed and might want to share
3 July 2020
Company(ies):
egtabite 307: Radio Gives Back – helping businesses and generating new leads
26 June 2020
Company(ies): Kagiso Media, Mediamark
12 June 2020
Company(ies): Radiocentre
egtabite304: RTÉ and Electric Ireland - Darkness Into Light 2020: Sunrise Appeal
5 June 2020
Company(ies): RTÉ
2 June 2020
Company(ies): Qmusic
egtabite302:VMP Connect: RTL AdConnect’s automated programmatic buying platform
22 May 2020
Company(ies): RTLAdConnect
egtabite301:Voice-enabled advertising on smart speakers – making radio ads interactive
15 May 2020
Company(ies): RMS
23 April 2020
Company(ies): d-force
egtabite 298: The Living Room Challenge by classicnl and BankGiro Loterij
17 April 2020
Company(ies): classicNL
egtabite297:Total TV brings the best ROI-a study by Screenforce Finland
10 April 2020
Company(ies): Screenforce Finland
egtabite296:nutella Christmas campaign:radio as an effective amplifier in media mix
3 April 2020
Company(ies): AudioEffekt
egtabite 294:Automated efficiency - bookable targeting on linear radio
20 March 2020
Company(ies): Swiss Radioworld
egtabite293:How Eurosport is using biometric research to deepen audience measurement
13 March 2020
Company(ies): Eurosport
6 March 2020
Company(ies): Het Geluidshuis
egtabite 291: Are unexpected ads effective? – Channel 4’s PL4Y-Back Ad Response study
28 February 2020
Company(ies): Channel 4
21 February 2020
Company(ies): TF1, Les Indes
egtabite 289:ViacomCBS Global Consumer Insights: what does TV mean to people worldwide?
14 February 2020
Company(ies): ViacomCBS
7 February 2020
Company(ies): WFAE
egtabite287:Goldbach Media & Librio-proving the short-term activation and the long-term impact of TV
31 January 2020
Company(ies): Goldbach Media
egtabite286: Welcome to radio...Unskippable.Unblockable.Unbeatable
24 January 2020
Company(ies): Radiocentre
egtabite 285: wtFOCK: How SBS Belgium & Telenet reach young audiences through an online-first series
17 January 2020
Company(ies): SBS Belgium
egtabite 284: The Golden Age of Radio Attribution
10 January 2020
Company(ies): WestwoodOne, iHeart Media
13 December 2019
Company(ies): Agora Radio Group, TOK FM
egtabite281: Emoji Hunt by M6- innovative use of contextualised ad breaks
6 December 2019
Company(ies): M6
29 November 2019
Company(ies): Karnaval Media
egtabite 279: AI meets premium content - IP Deutschland’s contextual video tagging
22 November 2019
Company(ies): IP Deutschland
egtabite 278: Making brands shine via cross-media solutions and brand integrations
15 November 2019
Company(ies): RMB, Maniet Luxus
8 November 2019
Company(ies): RMB
egtabite276: The TV industry raises the bar for cross-platform audience measurement
25 October 2019
Company(ies): egta
egtabite 272: Atresmedia and conceptual advertising – beyond selling products
27 September 2019
Company(ies): Atres Advertising
egtabite270: #Sharetheload - DPG's cross-media campaign for P&G
13 September 2019
Company(ies): DPG Media
egtabite 269: Once Upon on a Time…on Absolute radio
6 September 2019
Company(ies): Absolute Radio, Sony
egtabite 268: 2019 radio ideas and case studies you might have missed and might want to share
5 July 2019
Company(ies):
egtabite 268: 2019 TV ideas and case studies you might have missed and might want to share
5 July 2019
Company(ies):
21 June 2019
Company(ies): Corus Entertainment
egtabite 264: Thinktv’s Media Attribution Study: a Moneyball moment for Canadian advertisers
7 June 2019
Company(ies): thinkTV
17 May 2019
Company(ies): Radiocentre
egtabite 260: Ster’s AdScan – improving advertising through advanced machine learning
10 May 2019
Company(ies): Ster
egtabite 259: DIVA 3.0 – proving and amplifying audio’s and video’s impact
3 May 2019
Company(ies): VAR
egtabite 257: Real-time radio spots showcase the immediacy of radio
19 April 2019
Company(ies): Expres Radio, CSOB
egtabite 256: TV2’s Meta-Study - how addressable TV provides higher ROI than YouTube and Facebook
12 April 2019
Company(ies): TV2
egtabite 255: Painting an invincible story of success with radio and digital for an FMCG brand
5 April 2019
Company(ies): Dulux
OK button: Admeira launches interactive Tv advertising in Switzerland
29 March 2019
Company(ies): Admeira, Volvo
22 March 2019
Company(ies): Medialaan
egtabite252: TheTAPForward model: How boradcasters can contribute to campaign effectiveness
15 March 2019
Company(ies):
8 March 2019
Company(ies): Instreamatic, GPM Radio
egtabite250: RTL Adconnect building brand awareness through creative B2B initatives
1 March 2019
Company(ies): RTL AdConnect
egta249: Radio drives online traffic and sales:two case studies from Hungary
22 February 2019
Company(ies): MTVA
egtabite 248: ITV's Love Island: Linking real-world behaviour to reality TV
15 February 2019
Company(ies): itv
egtabite 246: IP Germany's Beauty Report - how successful beauty brands rely on TV
1 February 2019
Company(ies): IP Germany
egtabite 245: New Breakfast Brand Successfully Uses Radio to Build Awareness and Drive Purchases
25 January 2019
Company(ies): Westwood
egtabite 243: BFF Speed Shopping Date – using radio and social media to engage audiences
11 January 2019
Company(ies): Marionnaud, KRONEHIT
egtabite 240: “Spot on Voice” - New research on smart speakers in Germany
7 December 2018
Company(ies): AS&S
egtabite 239: How Sky Media Germany defines quality content
30 November 2018
Company(ies): Sky Media Germany
egtabite 238: Using the brain to deliver a multiplatform content marketing campaign
23 November 2018
Company(ies): Sanoma Medeia Finland
9 November 2018
Company(ies): IP Belgium, Pepsi
egtabite 234: How to sell radio advertising to digital-native advertisers
26 October 2018
Company(ies): M6 Publicité, AlloVoisins
egtabite 233: M6 launches a hyper-contextualisation solution with the use of A.I.
19 October 2018
Company(ies): M6; Decathlon
egtabite 232: RMS Speed Challenge – boosting radio creativity and developing new business
12 October 2018
Company(ies): RMS Austria
egtabite 231: ITV Business - Making advertising more accessible for small businesses.
5 October 2018
Company(ies): ITV
28 September 2018
Company(ies): Mediamond, Yamaha
egtabite 229: RMB's F.L.A.S.H. - The Power of Content and Creativity in one dedicated team.
21 September 2018
Company(ies): RMB, MARS
egtabite 228: The first automated and data-based broadcast radio advertising campaign in Europe
14 September 2018
Company(ies): swiss radioworld, adremes
egtabite 227: Channel 4 pioneers the world’s first AI driven TV advertising technology.
7 September 2018
Company(ies): Channel4
egtabite 226: 12 inspirational radio case studies to add to your summer reading list
29 June 2018
Company(ies):
egtabite 225: 12 inspirational TV case studies to add to your summer reading list
29 June 2018
Company(ies):
egtabite 224: SBS Smart AD - Making addressable advertising a reality for linear TV
22 June 2018
Company(ies): SBS Belgium
egtabite 223: Fostering relationships with clients – from sponsorship to branded content and beyond
15 June 2018
Company(ies): NENT, Agria
1 June 2018
Company(ies): Google, ZenithOptimedia, MightyHive, Car2Go
egtabite 219: Bringing radio to smart speakers
11 May 2018
Company(ies): Bauer Media, RTE, Radio France, BBC, iHeartMedia, Fun Kids, Antenne Bayern
Egtabite 218 – The Bigger Picture: proving the value of on-demand video to marketers
4 May 2018
Company(ies): Channel4, ITV, Sky Media, Thinkbox
Egtabite 216 – How IP Deutschland engages viewers with an interactive Video Chatbot
20 April 2018
Company(ies): IP Deutschland
egtabite 215: Branded podcasts - an untapped opportunity for radio publishers and marketers
13 April 2018
Company(ies): Blue Apron, GE, ebay, Genea
6 April 2018
Company(ies): TF1 Publicité
egtabite 213: New interactive ad format for mobile listening - audio is on when screens are not
30 March 2018
Company(ies): Spotcom; Das Örtliche; Publicis Media
egtabite 212: Using AI to engage viewers in one of the most watched events in the world
23 March 2018
Company(ies): Camment, RTVE
16 March 2018
Company(ies): Ebiquity, Radiocentre
egtabite 210: The Big TV Festival - promoting TV through education, inspiration and entertainment.
9 March 2018
Company(ies): Thinkbox; ITV; Sky Media; Channel 4
egtabite 209: Attribution tool for online audio advertising – Listener Insight ID by DAX
2 March 2018
Company(ies): Global, DAX
egtabite 208: The freeze-frame: taking hyper-customisation to a new level
23 February 2018
Company(ies): Gazprom Media
egtabite 206: How to launch a new brand with a campaign built solely on zero ratings.
9 February 2018
Company(ies): TV4, Discovery, MTG
26 January 2018
Company(ies): AtresMedia
egtabite 203: OMS Studio – investing in radio creativity and audio concepts
19 January 2018
Company(ies): OMS, Top Format
egtabite 202: Eurovision and KIA: The power of a tailor-made brand integration
12 January 2018
Company(ies): Starlight
egtabite 201: The 702 Road trip – branded content drives engagement and results
5 January 2018
Company(ies): Primedia Broadcasting, South African Tourism
egtabite 199: The Be Transparent offer - Building trust and brand credibility with product labels
15 December 2017
Company(ies): Rai Pubblicità
egtabite 198: Otto Radio – personalising spoken word listening experiences
8 December 2017
Company(ies): Otto Radio
egtabite 197: Big TV Rating - Improving advertising effectiveness by combining TV and OTT
1 December 2017
Company(ies): NAA
egtabite 196: Sweden introduces podcast measurement standards
24 November 2017
Company(ies): Sveriges Radio, Acast, Bauer Media, MTG Radio, Sveriges Annonsörer
17 November 2017
Company(ies): Q division; Reckitt Benckiser
egtabite 194: Using emotions to drive the effectiveness of radio campaigns
10 November 2017
Company(ies): Urban Media
3 November 2017
Company(ies): ThinkTV AU
egtabite 192: Supla - music, podcast and online audio entertainment platform
27 October 2017
Company(ies): Sanoma; Nelonen Media
20 October 2017
Company(ies): Starlight; Domestos
egtabite 190: Red Bull & RTÉ – diving into branded content and long-term partnership
13 October 2017
Company(ies): RTE, Red Bull
egtabite 189: Comparing the effectiveness of TV+catch-up TV with TV+YouTube
6 October 2017
Company(ies): TF1
egtabite 188: Using the power of radio as a force for good
29 September 2017
Company(ies): IP Belgium, Happiness
22 September 2017
Company(ies): RTE
egtabite 185: Start It Up! Slovenia's TV show brings innovative products to retailers' shelves
8 September 2017
Company(ies): Pro Plus
egtabite 184: egta's CEO survey
7 July 2017
Company(ies): 118 senior executives from egta member companies
egtabite 183: The German TV industry makes the show to prove TV’s attractiveness and power!
30 June 2017
Company(ies): SevenOne Media, El Cartel Media, ARD-Werbung SALES & SERVICES, Discovery Communications Deutschland, ServusTV, Visoon Video Impact, Disneymedia+, Sky Media, MIP Deutschland, Sport1 Media
egtabite 182: Voice-activated ads – making audio spots smart and interactive
23 June 2017
Company(ies): Instreamatic
egtabite 181: Less is More – Aldi Nord and South for the first time on TV together
16 June 2017
Company(ies): SevenOne AdFactory, SevenOne Media, ProSieben, Aldi
egtabite 180: Absolute and Wickes put power tools on the air
2 June 2017
Company(ies): Absolute Radio, Wickes
egtabite 179: Quantifying the connection: premium video & brand building
26 May 2017
Company(ies): NBCUniversal, Accenture
egtabite 178: The future is here, and the future is audio!
19 May 2017
Company(ies): Radiocentre, Amazon
egtabite 177: A creative co-branded campaign for The (not so) Secret Life of Pets
12 May 2017
Company(ies): Rogers, Universal Pictures
egtabite 176: Radio Contact and IKEA create a true FOMO moment
5 May 2017
Company(ies): IP BE, IKEA, Radio Contact
egtabite 175: An advertiser-funded programming case for a personal care brand
28 April 2017
Company(ies): Régie3, Nivea
egtabite 173: Eye tracking study proves the stronger impact of TV ads compared to online video
14 April 2017
Company(ies): IP Belgium
7 April 2017
Company(ies): Fazer, Valio Hörppy, Mercedes-Benz, Subway, Cosmopolitan and Forsman Tea
egtabite 171: How to attract millennials with authentic content and an innovative distribution model
31 March 2017
Company(ies): NRK, P3
egtabite 170: Radio, a perfect match for quick service restaurant consumers
24 March 2017
Company(ies): Weswood One
egtabite 168: “Alexa, tell me the future of radio!”
10 March 2017
Company(ies): Amazon, Google, npr, Radioplayer, Xapp Media
egtabite 167: Placing McCafé Moments at the heart of TV conversations
3 March 2017
Company(ies): Channel 4, Mc Donlad's, OMD, The Outfit
egtabite 166: Radio hacked to promote a 4G mobile network
24 February 2017
Company(ies): Voskhod, Motive
egtabite 165: Winning friends and influencing people: a creative approach to the commercial break
17 February 2017
Company(ies): SevenOne AdFactory, SevenOne Media, ProSieben
10 February 2017
Company(ies): RMS, McDonald's
egtabite 163: New Value of Advertising study shows the economic and social benefits of advertising
3 February 2017
Company(ies): Deloitte
egtabite 161: Ad Impact Booster: mastering creativity and media planning
20 January 2017
Company(ies): MEDIALAAN
egtabite 160: open square: a new meeting place and trading space for Rai Pubblicità’s clients
13 January 2017
Company(ies): Rai Pubblicità, Salesforce
egtabite 156: Radio and Digital: perfect ingredients for growing small businesses
16 December 2016
Company(ies): Urban Media, Boutique Bake
egtabite 154: Campaign shows how digital sounds better with radio
2 December 2016
Company(ies): Var, Touring, Safeshops.be
egtabite 153: The impact of sponsorship: three case studies from Belgium
25 November 2016
Company(ies): Medialaan, Lidl, Diesel, Dash
egtabite 151: TV makes a play for the pure players
11 November 2016
Company(ies): Atres, Amazon, Trivago, KAYAK, Zalando, eDarling, Meetic and Showroomprive.com
egtabite 150: Hungry for radio – adapting a successful FMCG campaign to a radio specific format
4 November 2016
Company(ies): Snickers
egtabite 149: Bringing product placement to life: a B2B case study from RTP
28 October 2016
Company(ies): RTP, Millennium BCP, Jerónimo Martins/Pingo, Doce, Sumol + Compal Unicer, Unilever
egtabite 148: World Television Day – the opportunity for a creative B2B action
14 October 2016
Company(ies): RTÉ, GroupM, Core, Vizeum and Carat
egtabite 147: Native advertising in podcasts proves highly effective
7 October 2016
Company(ies): MTG Radio, Lärarjouren (Teachers Pool)
egtabite 146: You know that you can, with TV sponsorship!
30 September 2016
Company(ies): Gazprom Media, TNT, MTS
egtabite 145: The Sound Drop – a new music platform for emerging artists
23 September 2016
Company(ies): Pepsi Co., iHeartMedia
egtabite 144: Television: King of the media for ROI, shop traffic and sales
16 September 2016
Company(ies): Screenforce Finland, Dagmar
9 September 2016
Company(ies): Regiocast, Volksbank Raiffeisenbanken
egtabite 142: Television and Video: The Golden Rules of Audience Measurement
2 September 2016
Company(ies): Kantar Media
egtabite 138: Dancing to a new beat: bringing the next generation of talent to the TV screen
24 June 2016
Company(ies): TF1, TV4
egtabite 137: Cooking up a tasty creation with 538 and Domino’s Pizza
17 June 2016
Company(ies): Radio 538
egtabite 136: Radiocentre UK is making marketers see radio differently
3 June 2016
Company(ies): Radiocentre
egtabite 135: Nova TV Croatia and Spar draw new audiences to The Farm
27 May 2016
Company(ies): NovaTV
20 May 2016
Company(ies): Mediasynced
egtabite 132: Bigger is better: TV ads capture Canadians’ attention
29 April 2016
Company(ies): thinktv
egtabite 130: Creative sponsorship: host of Your Face Sounds Familiar plays insurance super-agent
15 April 2016
Company(ies): Pro Plus
egtabite 126: Research finds television advertising drives one in three visits to car dealerships
18 March 2016
Company(ies): Atresmedia
11 March 2016
Company(ies): YFM
4 March 2016
Company(ies): Fox, Microsoft
egtabite 123: Turning off the lights helps Italy’s Rai win big with advertisers
26 February 2016
Company(ies): Rai Pubblicità, Rai Radio 2
egtabite 122: Spott by Appiness: unlocking the potential of video commerce
19 February 2016
Company(ies): Appiness
egtabite 121: World Radio Day: 7 Top Trends in Marketing in 2016: Radio Ready
12 February 2016
Company(ies): egta, broadcasters
egtabite 119: Towards audio's first convergent currency: Germany's ma Audio hybrid measurement
29 January 2016
Company(ies): Agma
22 January 2016
Company(ies): Sky
egtabite 117: Growing radio's share of FMCG ad budgets over the long term
15 January 2016
Company(ies): Grupa RMF
egtabite 116: The Netherlands publishes the first daily ratings for television content viewed online
8 January 2016
Company(ies): SKO
egtabite 115 : RMS and Burger King: delivering Germany’s first programmatic audio campaign
11 December 2015
Company(ies): RMS, Amnet, Appnexus, Burger King
4 December 2015
Company(ies): RTL Nederland, Renault, Colgate
egtabite 112: The evidence is compelling: millennials love TV!
20 November 2015
Company(ies): egta, broadcasters
egtabite 110: Case study: how a pure-player benefits from addressable TV
6 November 2015
Company(ies): notonthehighstreet.com
egtabite 109: RMS and PayPal: radio drives traffic to the web!
30 October 2015
Company(ies): RMS, PayPal
23 October 2015
Company(ies): TF1 Publicité
egtabite 107: Audio Coffee: keeping drivers safe through the power of sound
16 October 2015
Company(ies): Serviceplan, Deli Star
egtabite 106: 15%: abolishing the agency commission in Belgium?
9 October 2015
Company(ies): Medialaan
egtabite 104: The Unibroue and Les Chefs: a successful branded-content integration campaign
25 September 2015
Company(ies): CBC/ Radio-Canada
egtabite 102: Be Neuro, Be Effective
11 September 2015
Company(ies): Atresmedia Publicidad, Brain House Institute
egtabite 101: Radio: more than just telling its story
4 September 2015
Company(ies): Cumulus, iHeartMedia, Westwood One, CBS Radio, Nelonen
egtabite 99: The power of advertising for the greater good
3 July 2015
Company(ies): Goodvertising Agency
26 June 2015
Company(ies): BrandScience
egtabite 97: VideoRange: a new programmatic online video platform from MTGx
19 June 2015
Company(ies): MTGx
egtabite 96: Laboratoire Sonore: a new showcase for creative radio advertising
12 June 2015
Company(ies): IP France
5 June 2015
Company(ies): IP Deutschland, Heye OMD, OMG Fuse, McDonald’s
egtabite 94: Stream Battle: how radio can compete with streaming services
29 May 2015
Company(ies): Kronehit
egtabite 92: Sky Radio + Shazam: bringing listeners one tap closer to Bavaria Beer
8 May 2015
Company(ies): Sky Radio, Shazam
egtabite 91: GOsnap: leveraging the power of digital – connecting brands and social media
24 April 2015
Company(ies): MTGx
egtabite 90: iHeartMedia steps into programmatic for terrestrial radio
17 April 2015
Company(ies): iHeartMedia
10 April 2015
Company(ies): MTV Finland, Fazer
egtabite 88: MTG delivers double-digit sales growth for Braun shavers
27 March 2015
Company(ies): MTG, MediaCom, Braun
egtabite 87: Radio.likemee: new listener touchpoints, new advertising possibilities
20 March 2015
Company(ies): Regiocast
egtabite 86: Topical advertising: Brands and Valentine’s Day, a love story
13 March 2015
Company(ies): TF1 Publicité, Wilkinson
6 March 2015
Company(ies): RAB
egtabite 84: McDonald’s and Top Chef: a successful branded-content campaign
27 February 2015
Company(ies): Atresmedia, McDonald's
egtabite 82: TV and radio: the Gods and Kings of brand communication
13 February 2015
Company(ies): Rai Pubblicità, 20th Century Fox
egtabite 80: Creating passion and engaging the consumer through successful brand integration
30 January 2015
Company(ies): Inter-Media
egtabite 79: Smart radio on your wrist – platform innovation from the UK’s Radioplayer
23 January 2015
Company(ies): Radioplayer
egtabite 78: SevenOne Media - Implementing branded entertainment with success
16 January 2015
Company(ies): SevenOne Media, Fiat, LÓreal
egtabite 77: Christmas charity campaigns showcase successful cross-media formulas
12 December 2014
Company(ies): RTBF, RMB, VRT, VAR
5 December 2014
Company(ies): MarketingQED
egtabite 74: Freewheel and Channel 4 present a united front on programmatic
21 November 2014
Company(ies): Freewheel, Channel 4
egtabite 72: Le Jeu Connect - turning passive viewers into active and engaged consumers!
7 November 2014
Company(ies): RTL / IP Belgium
egtabite 70: Harnessing the power of data: targeted advertising as an opportunity to monetise
24 October 2014
Company(ies): Channel 4
egtabite 68: Flemish broadcasters join forces to create second screen app Stievie
10 October 2014
Company(ies): VRT, Medialaan, SBS Belgium
egtabite 66: Ground-breaking new real-time advertising offer from TF1 Publicité
26 September 2014
Company(ies): TF1 Publicité
egtabite 65: Sky Radio Group’s innovative listening statistics app
19 September 2014
Company(ies): Sky Radio
12 September 2014
Company(ies): Nelonen Media
egtabite 61: Putting the bite into TV viewing experience – what’s on the menu for the World Cup?
27 June 2014
Company(ies): egta, broadcasters
egtabite 59: TV advertising pays off: proof in the form of ProSiebenSat1’s ROI- analyzer
13 June 2014
Company(ies): ProSiebenSat1
16 May 2014
Company(ies): Ster, Samsung, NOS
egtabite 56: Now that’s what I call ROI! Radio’s new story
9 May 2014
Company(ies): Clear Channel, Nielsen Catalina Solutions
2 May 2014
Company(ies): Videoplaza
egtabite 54: Interactive audio ads: a new back channel for radio advertising
25 April 2014
Company(ies): XappMedia
18 April 2014
Company(ies): RTL Nederland
11 April 2014
Company(ies): Triton Digital
4 April 2014
Company(ies): Applicaster
egtabite 50: Giving radio a face: social meets broadcast in MTG's new radio app
28 March 2014
Company(ies): MTG Radio, MTGx
21 March 2014
Company(ies): RTÉ
egtabite 48: One Media Sales – smart thinking behind a new sales house launch
14 March 2014
Company(ies): One Media Sales
7 March 2014
Company(ies): Canal+, Buzzman
egtabite 46: Audioeffekt – A joint research initiative that demonstrates the effectiveness of radio
28 February 2014
Company(ies): RMS, AS&S
egtabite 45: Re-thinking the efficiency of classical ad breaks
21 February 2014
Company(ies): Publiespaña
egtabite 38: 538 and transavia: making friends and moving people
13 December 2013
Company(ies): 538 Group, Transavia
egtabite 37: Interactive and synchronised ad spot with IP Belgium’s Connect
6 December 2013
Company(ies): IP Belgium, Lay's
egtabite 36: Strengthening brand recognition: an advertising jingle turned into a song
29 November 2013
Company(ies): IP Belgium, eggo
egtabite 34: NRJ Global & partners: Adiopack – packaging the digital radio offer
15 November 2013
Company(ies): NRJ Global, Deezer, Hotmix, Radionomy
8 November 2013
Company(ies):
egtabite 32: Smart beach tour by Sky Media Network
31 October 2013
Company(ies): Sky Media Network, Smart, Leibniz, Holiday Check, Tipico
egtabite 31: Promoting the medium of radio and giving the spotlight to young media planners
25 October 2013
Company(ies): VAR
egtabite 30: All 21: Publitalia '80 simultaneously airs 60 second spot on all its channels
18 October 2013
Company(ies): Publitalia'80
egtabite 28: RTL II: creating success stories across every platform
4 October 2013
Company(ies): El Cartel Media, BASE
egtabite 27: Snapshots: a new behavioural planning tool for Radio
27 September 2013
Company(ies): Radiocentre
egtabite 26 - PlayCaptcha – innovative advertising format
20 September 2013
Company(ies): Future Ad Labs
egtabite 25: Lagardère’s second-screen companion app for radio
13 September 2013
Company(ies): Lagardère
egtabite 24: RTL Nederland's Goede Tijden Slechte Tijden
6 September 2013
Company(ies): RTL Netherlands, Samsung
10 May 2013
Company(ies): AS&S, Reckitt Benckiser
26 April 2013
Company(ies): Radiocentre UK, RMS Germany, RMS Austria, Goldbach
egtabite 12: The Sibylla case: an example of successful product placement
13 April 2013
Company(ies): TV4, Sibylla
egtabite 06: СТС MEDIA to run cross media project competition at MIPTV in Cannes
6 March 2013
Company(ies): CTC Media
egtabite 03: Harnessing the power of social media for radio!
15 February 2013
Company(ies): Sky Plus Estonia
8 February 2013
Company(ies): EU Comission
1 February 2013
Company(ies): IP Belgium, Q Group, RMB, SBS Belgium, Vmm and Var
