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Event details

Connected TVs and monetisation opportunities for broadcasters


About the event

Online Talk on Connected TVs and monetisation opportunities for broadcasters
When: May 6th 2021, 3:00 - 4:15 PM CEST
egta is proud to welcome speakers from ViacomCBS, Gazprom Media and Publitalia ‘80 to its virtual stage, as they present their monetisation solutions for Connected TVs (CTV).
ViacomCBS will focus on their consumer-centric approach and what it means for their CTV strategy in the context of video streaming. Christian Kurz will share insights on how broadcasters can take advantage of evolving viewing habits and of the progressing “migration” of viewers back to the big screen.
Gazprom Media will showcase their all-in-one-window product for interactive advertising on CTVs, designed for HBBTV, apps on smart TVs and set-top boxes. The presentation will also include a number of hands-on business cases and it will explore how broadcasters can exploit the business opportunities linked to performance marketing in the Connected TV environment.
Publitalia will present their portfolio of data-driven ad products designed specifically for CTVs. This contribution will explore how connected TV solutions drive convergence between TV and digital, create new opportunities for addressable advertising and format innovation.
We are pleased to welcome:
  • Christian Kurz, Senior Vice President, Global Insights at ViacomCBS
  • Natalia Isangulova, Head of Advertising Products Department at Gazprom Media Sales House
  • Silvia Broggi, MarTech & International Marketing Director at Publitalia ’80
Please note that this talk is open to egta TV members only – feel free to circulate this invite widely but internally only!
For non-member TV companies, egta offers access to one test event in order to see the association in action. If your company has already used its complementary entrance, please contact our team to discuss conditions of access.
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The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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