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Event details




About the event

Radio Market Intelligence Meeting - PART II


When: 9 March 2022

Timing: 2.30 - 4.30 PM CET


The egta team is delighted to invite you to our upcoming Market Intelligence Meeting (MIM). This conference is one of egta's three annual events, where Directors and heads of research from Radio/Audio sales houses gather to discuss the future of ROI, effectiveness, measurement, attribution and more. If your job is to prove Radio/Audio’s effectiveness or to understand the latest evolutions in measurement, this is the place to be!


MIM 2022 will take place online and across two distinct Radio sessions:


  • MIM Part I – Wednesday 26th January – 14:30 to 16:30 CET
    Developments in Radio/Audio Measurement and Trends in Radio/Audio Consumption
  • MIM Part II – Wednesday 9th March – 14:30 to 16:30 CET
    The Value of Radio/Audio: Insights on Effectiveness & Attribution  


Make sure to save the dates - we will keep you updated on speakers in the weeks to come!



Please note that this talk is open to egta members only – feel free to circulate this invite widely but internally only! If you are not an egta member and would be interested in attending, please contact [email protected]


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Other information


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


Rue Washington 34 / boîte 2
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31