Event details
TV Market Intelligence Meeting - PART II
Timing: 14:30 - 17:00 CET
The egta team is delighted to invite you to our upcoming Market Intelligence Meeting (MIM) Part II.
MIM is one of egta's three annual events, where Directors and heads of research from TV/Video sales houses gather to discuss the future of ROI, effectiveness, measurement, attribution, and more. If your job is to prove TV/Video’s effectiveness or to understand the latest evolutions in measurement, this is the place to be!
MIM Part II - Proving the Value of TV/Video. Research on Attention and Effectiveness.
In the second part of this year's TV Market Intelligence Meeting, we will give the floor to members and companies who in various ways are working to prove TV/Video's strong impact throughout the marketing funnel. Our speakers will share new insights on everything from attention metrics to the effectiveness of addressable TV and sponsorship campaigns.
Catch up on MIM Part I on Audience Measurement here.
We invite you to discover our Calendar of events 2022 for a full overview of all the conferences, workshops and all other events the egta team has in store for you in the coming months.
Please note that this talk is open to egta members only – feel free to circulate this invite widely but internally only! If you are not an egta member and would be interested in attending, please contact [email protected]
