twitter twitter

Event details

Online Talk on Sustainability and Inclusive Diversity

17 February 2022 - ONLINE ZOOM MEETING


About the event

Online Talk on Sustainability and Inclusive Diversity: Why purpose needs to be at the heart of your business 


When: Thursday 17th February 2022 - 15:00 - 16:45 CET




This Online Talk will bring together a number of speakers from across our industry (from broadcaster to agency and advertiser) to shed light on topics of sustainability and diversity & inclusion. This particular Online Talk places a deliberate focus on why sales houses should prioritise purpose-led advertising and aims to start the year by inspiring the membership during these times of change.   


Inclusive Diversity:


Nathalie Nijhuis-Lam, Head of Global Sponsorship, Inclusion & Diversity Ambassador, Philips:

Reflecting society boosts business: How diversity and inclusion can improve business results by demonstrating a reflection of society.


Chris Goldson, Director of Commercial Marketing and Pitch Development, ITV:

The impact of feeling seen: Why diverse advertising unites us and what media can do about it.


Yolande James, Executive Director Diversity and Inclusion, Radio Canada:

Progress in progress: Why television and radio can and should set the agenda for a more diverse and inclusive society.




Valerie Falciola-Borel, Deputy Marketing Director, France Télévisions Publicité:


Andrea Malgara, Managing Partner, MediaPlus Group:

A green GRP: Climate neutrality in the advertising market: The Green GRP as a model to calculate the carbon footprint of an advertising campaign and enabler for brands to offset their campaigns.


Please note that this talk is open to egta members only – feel free to circulate this invite widely but internally only! If you are not an egta member and would be interested in attending, please contact [email protected]


How do we use your personal information?
egta may process the personal information that you give us based on our legitimate interest to provide you with our services. Therefore, as a data controller, we may process your data for activities related to the organisation of this event such as (but not restricted to) circulating attendance lists, recording photos and videos of the event (available to egta members and event participants), or booking travel and accommodation where appropriate. Participants to the event may include egta members and potential members, egta staff, external speakers and sponsors. You have the right to object to this processing, however this may result in us being unable to provide our service to you. You also have the right to request what kind of information we have on you, to object to the storage of this information or to modifications thereof. To activate any of these rights, please contact us at [email protected].
More information can be found in our Website Privacy Policy and Terms & Conditions

Other information


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


Rue Washington 34 / boîte 2
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31