Event details
Marketing & Sales Meeting
6 October 2022 - Stockholm, Sweden
Hotel Hilton Slussen
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What
Directors and Heads of Marketing, Sales and Pricing from TV and radio sales houses from around the world will gather here to learn from best practices in pricing strategies, data management, and ad sales innovation. If your job is to understand the latest evolutions in our advertising industry on these topics, this is the place to be!
The conference will tackle a variety of topics:
TV: How to leverage declining viewing to create opportunities for tomorrow’s TV
- Unifying TV and video – sales, pricing and marketing strategies
- Following audiences in the streaming world – new business models for sales houses
- Rethinking VOD’s role in the media mix - packaging of offers and windowing strategies
RADIO: Ad sales, marketing & non-spot revenues for radio
- Automation & innovations in ad sales – making radio & audio easier to buy
- Raising the profile of radio – getting new clients on board
- Unlocking radio’s non-spot potential – best practice in sponsorships & promotions
When
Board meeting on Friday 7 October, 8:30 AM - 1:30 PM at TV4 office (Tegeluddsvägen 3 - 115 79 Stockholm)
Where
Hotels
Guldgränd 8 - 104 65 Stockholm
Other hotels nearby
more info coming soon
Other information
With thanks to our partners:
