Inspirations from the U.S. Market - TV
2 February 2023 - ONLINE ZOOM MEETING
Inspirations from the U.S. market - Key takeaways from egta TV Study Trip to New York 2022
In October 2022, a delegation of over 40 executives from egta member companies travelled to New York for an in-depth update on the current state of the U.S. media and advertising market. During the trip, we met over 50 industry executives and experts, covering a vast list of topics such as the latest ad technology, streaming, networks' strategies, measurement, viewing trends, retail media and more.
On Thursday 2 February, we welcome you to join an online meeting with the egta delegation to NY and the team to discuss key takeaways and inspirations from the trip. What are the latest and biggest trends in the U.S. and how do European markets compare? What learnings did participants take home to their markets and companies, and how do they influence strategic decision-making in 2023 and beyond?
During the 60-minute long meeting we will discuss:
- U.S. media landscape and trends
- Streaming and unification
- Cross-media measurement
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