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Event details

Radio masterclass: How to make money with podcasts: developing and monetising your podcast offer

28 June 2023 - 29 June 2023 - Brussels, Belgium

egta offices

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About the event

MASTERCLASS: How to make money with podcasts: developing and monetising your podcast offer


WHEN: Wednesday 28 (as of 9:00) – Thursday 29 June in Brussels (until 14:00)


COST: € 950 includes 2 dinners (Welcome dinner on Tue 27/06 and Networking dinner on Wed 28/06), lunches, coffee breaks and training material - hotel nights and flights are not included

Please communicate the invoicing information to [email protected] - max two participants per company (limited capacity of 25 people)


The overarching topic of this year’s edition is how radio and audio companies can build up and generate profit from their podcast offer.


Here are the questions we aim to cover:


  • Overall broadcaster strategy: What does it take for radio company to launch a successful podcast business? How to develop and monetise original and branded podcasts?
  • Podcast development: How to leverage radio talents? What are the models for working with independent podcasters?
  • Sales & ad tech: What tech stack do publishers need to advance podcast monetisation? How to set up podcast monetisation step by step – from campaign planning to ad serving?
  • Distribution: How to distribute podcasts – open vs closed ecosystem? What can we do about discoverability?
  • Measurement & attribution: How to measure podcast consumption and prove podcast campaign effectiveness?
  • Brand safety: How to deal with brand safety and make use of AI in podcasting?
  • Other revenue models: What are the direct revenue models in podcasting and how to tap into them?


This training is accessible to egta member sales houses and and non-member sales houses and broadcasters - aimed at colleagues who are already involved in the operational side of sales and marketing of audio and podcasts, or to the ones who are new to the topic and aim to develop their expertise in these areas.

Other information


Le Châtelain

Address: Rue du Châtelain 17 - B-1000 Brussels

Booking link make sure to use the code EGTA (to be added in the promo code field) to access this rate

Rate Superior room 159€/ night breakfast & wifi included - excluding tax 9.28€/night

Additional information: check-in : 15:00 - check-out : 12:00


Other nearby hotels:

Jam Hotel

Address: Chaussée de Charleroi 132, 1060 Brussels (750m - 10 min walk)

B&B Hotel Brussels Centre Louise 

Rue Paul Spaak 15, 1000 Brussels (400m - 6 min walk)

Address: Avenue Louise 212 1050 Brussels (230m - 3 min walk)


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About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


Rue Washington 34 / boîte 2
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31