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Hybrid radio measurement: Radio360 – new system launched in Australia


About the event

Hybrid radio measurement: Radio360 – new system launched in Australia

When: Tuesday 15 June 2023 - 3:00-4:00 PM CEST


Radio audience measurement continues to be an area of testing, evaluating and innovating. Join us for an insightful Online Talk on Radio360 – a new hybrid radio audience measurement system in Australia. Within the new measurement, GfK combines data from electronic diaries, census streaming data and data collected from panels of respondents wearing GfK’s MediaWatch meters.


Don't miss this opportunity to gain valuable insights on how to advance radio measurement and how to employ a hybrid approach to make the most of various radio measurement technologies and methodologies to fit your market reality.


Rolf Müller, Global Director Business Development Media Measurement, GfK




Please note that this talk is open to egta members only – feel free to circulate this invite widely but internally only! For non-member companies, egta offers access to one test event in order to see the association in action. If your company has already used its complimentary entrance, please contact our team to discuss conditions of access.










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egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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