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Event details

Online Talk on Audience Measurement and US JIC (OpenAP and VAB)

12 October 2023 - ONLINE ZOOM MEETING

About the event

Online Talk on Audience Measurement and US JIC (OpenAP and VAB)

Understanding how the US JIC intends to power more accurate and actionable video measurement


When: Thursday October 12 2023 - 3:00-4:00 PM CEST


In January 2023, the formation of the first US Joint Industry Committee (JIC) was announced. The objective: to bring together buyers and sellers in a collaborative forum to enable multiple cross-platform currencies. Key initiatives at launch have included creating a new certification programme to evaluate which of the new currencies are transactional, and creating a harmonised cross-publisher streaming viewership dataset powered by OpenAP, the advanced advertising platform owned by the largest US TV networks.


Nine months down the road, Brittany Slattery, Chief Marketing Officer at OpenAP and Sean Cunningham, CEO & President of the Video Advertising Bureau (VAB) share progress to date, as well as the intended roadmap of how together more than 18 companies will enable more accurate and actionable video measurement. They will explain how radical collaboration on the buyside and the sell-side has been the driving force of innovation and progress in the video advertising industry, and how it powers the US JIC and its initiatives.



Sean Cunningham, President & CEO, VAB

Brittany Slattery, Chief Marketing Officer, OpenAP

Other information

Please note that this meeting is restricted to egta members only. If you are not an egta member and would be interested in attending, please contact Cécile at [email protected].


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