Event details
Online Talk on Making Programmatic for Radio a Reality with amy
24 October 2023 - ONLINE ZOOM MEETING
Online Talk on Making Programmatic for Radio a Reality with amy
When: 24 Octpber 2023, 14:00 to 15:00 PM CEST
The new solution from the German market – amy – makes radio and audio easy to buy programmatically. It was inspired by the digital players with the aim to modernise and streamline the process of buying linear audio (FM and DAB+).This programmatic buying solution processes linear advertising bookings automatically and more efficiently, making audio campaigns even more attractive for advertisers. The new digital trading platform amy was officially launched by aprile consulting GmbH and is linked with the established advertising management system amily. The system is already in use by several German sales houses such as Studio Gong and Raudio.biz and has been tested on campaigns for GroupM and KFC.
In this online talk we will learn how the platform and the booking process works from the technical perspective, as well as hear from the radio companies using it.
Speakers:
Nico Aprile, Managing Director, amy
Andreas Lang, Chief Executive Director, Studio Gong
Other information
Please note that this meeting is restricted to egta members only. If you are not an egta member and would be interested in attending, please contact Cécile at [email protected].
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