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Event details

International Knowledge Exchange

30 November 2023 - ONLINE ZOOM MEETING

About the event

International Knowledge Exchange

The IKE is intended to create opportunities for the international media and advertising industries to debate and share insights about the latest measurement innovations, initiatives and solutions in the US and European markets. The IKE is jointly organised by CIMM, egta, the EACA, IAB Europe and the WFA.

WHEN: 30 November 2023 16:00-18:00 CET / 10:00-12:00 ET

WHAT: Join us for another session of the International Knowledge Exchange (IKE), where media industry experts will discuss and share insights on the future of audience measurement, data, and media trading.


 The program for the event will involve four key discussions:

  1. The future role of JICs in the era of convergence and big data: In a media landscape characterised by rapid technological innovation, proliferation of big data sources and changing viewing trends, how should the JICs adapt and who should be included in the measurement?
  2. Cross-media measurement: Are we really making progress?: How much have today’s cross-media measurement projects advanced, where challenges remain, and what we can expect to see in 2024?
  3. Programmatic TV and video. A tale of two trading models? Exploring the current nuances of programmatic TV and programmatic video trading models.
  4. This year, next year. Predictions and priorities for 2024: What have been the key developments in media, advertising, measurement and currency in 2023 – and what does 2024 hold in store?

Other information

Conditions of entry 


Please note that this meeting is restricted to egta members only. If you are not an egta member and would be interested in attending, please contact Cécile at [email protected].


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About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


Rue Washington 34 / boîte 2
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31