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Event details

Online Talk - Total TV advertisement trends with Altman Solon

29 February 2024 - ONLINE ZOOM MEETING


About the event

Online Talk on Total TV Advertisement Trends with Altman Solon

When: Thursday 29 February 2024, 15.00 - 15.45 CET - on Zoom

In 2023, tech, media and telecoms strategy consultancy, Altman Solon, conducted an in-depth analysis of the Total TV advertising ecosystem, exploring investment trends and emerging revenue-generating opportunities for ad products, ad tech and new inventory sources.

These insights were gathered through surveys and interviews, including first-hand perspectives from senior leaders of European TV companies, in collaboration with egta.

In this Online Talk, Daniel Weinbaum, director at Altman Solon, will present the key takeaways from this comprehensive research, covering:

  • The evolution of Total-TV ad-supported offerings for broadcasters, streamers and pay TV
  • Investment and revenue-generating priorities for emerging ad products and services
  • Expectations of buyers and sellers for overcoming challenges and ensuring accountability within the ecosystem

Don't miss this insightful Online Talk and discover the most significant findings on the current state of play of the Total TV advertising landscape. 


About Altman Solon

Altman Solon is the largest and leading worldwide strategy firm exclusively focused on telecommunications, media, and technology (TMT). Our firm conducts advertising-related strategy development and investment advisory for leading media companies and investors globally.

Other information

Please note that this meeting is restricted to egta members only. If you are not an egta member and would be interested in attending, please contact Cécile at [email protected].


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About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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