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4 Sales

Type: TV

Country: United Kingdom

Address: 124, Horseferry Road – London, SW 1P 2TX - UK

Phone: +44 207 306 6440


Stakeholders: Statutory Corporation, Government owned

Status of the company: Owned by the channel

Type of company: Public

Number of employees: 1000

Contact details

CEO of the sales house/Head of Sales dpt

Name: Alex Mahon

Title: CEO

Contact person

Name: Dale Micklewright

Reference person

Chief Operating Officer: Jonathan Allan

Chief Product Officer: Dave Cameron

Chief Revenue Officer: Verica Djurdjevic

Chief Marketing Officer: Zaid Al-Qassab

Chief Consumer & Strategy Officer: Sarah Rose

Director of Communication & Corporate Affairs: James Macleod

Director of Commercial Affairs: Martin Baker

Head of Sales Operations: Barry John

Head of Digital, Partnerships & Innovation: John Lewis

Market data

Ownership/status of the TV channels commercialised by the sales house: Private + Public


Type of TV channels commercialised by the sales house: Combination of Free-to-air, Paid, Thematic

Names of TV channels commercialised by the sales house: Channel 4, 4Seven, E4, More4, Film4, 4 Music, Box Hits, Box Upfront, Kerrang TV, Kiss TV, Magic TV, The Box, BT OOH, BT sport 1, 2 & 3 Dave, Drama, Eden, HGTV, Really Watch, Yesterday


Other media commercialised by the sales house:
Publishers’ websites: Individual channels
Video streaming services (VOD, catch-up): All4, UKTV Play, BT Sport on demand
Other: Pl4y; creative department, 4studio, 4ventures


Audience share of the channels commercialised by your sales house
Total (linear TV + VOSDAL): 15.99%
Source: BARB/Techedge 2019 full year

Sales house’s market share:
Total (TV): 28.3%

Source: Market estimates 2019 full year


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


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Tel.: + 32 2 290 31 31