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Inter Media

Type: TV

Country: Georgia

Address: Vazha Pshavela avenue # 45 – GE-0186 Tbilisi

Phone: +995 599 60 00 33

Website: -

Stakeholders: TV Formula, Zurab Gumbaridze

Status of the company: Independent

Type of company: Private

Number of employees: 14

Contact details

CEO of the sales house/Head of Sales dpt

Name: Zurab Gumbaridze

Title: Chief Executive Officer

Contact person

Name: Devi Gvakharia

Email: [email protected]

Reference person

Head of Sales: Ani Dzidziguri

Head of Marketing: Lasha Kurtanidze

Head of Research: Ekaterine Urushadze

Head of European Affairs / Head of Legal: Eter Katamdze

Head of Digital: Levan Lekiashvili

Market data

Ownership/status of the TV channels commercialised by the sales house: Private
Type of TV channels commercialised by the sales house: Free-to-air


Names of TV channels commercialised by the sales house: Formula
Other media commercialised by the sales house:
Publishers’ websites (eg. broadcasters / media groups, individual channels, others): In Pipe Line
Video streaming services (VOD, catch-up): In Pipe Line


Audience share of the channels commercialised by your sales house
Total (linear TV): 3%
Source: AGB Nielsen
Total (linear TV + VOSDAL): 3.2%
Source: AGB Nielsen
Sales house’s market share:
Total (TV): 5%
Source: GNCC


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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