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Sky Media IT

Type: TV

Country: Italy

Address: Via Luigi Russolo, 9 – 20138 Milano

Phone: +39 02 30 80 12 974


Stakeholders: Sky Italia srl

Status of the company: Owned by the channel

Type of company: Private

Number of employees: 200

Contact details

CEO of the sales house/Head of Sales dpt

Name: Giovanni Ciarlariello

Title: Chief Media, Digital & Data Officer

Contact person

Name: Alessandra Galli

Reference person

Marketing Director (VP) Adrianno Pescetto

EVP Giovanni Ciarlariello

Head of Advertising Sales Operations & Business Development Manager Marco Andreani

Digital Officer Aldo Agostinelli

Market data

Ownership/status of the TV channels/radio stations commercialised by the sales house: Private
Type of TV channels commercialised by the sales house: Combination of: Free to air, Paid; Thematic


Names of TV channels commercialised by the sales house: Sky Cinema, Sky News, Sky Sport & Calcio, SKY ARTE, SKY ATLANTIC, Sky Uno, Fox Intrattenimento, Fox Natgeo, Sky PC, Cielo, TV8
Other media commercialised by the sales house:
Print: Sky Life
Publishers’ websites (eg. broadcasters / media groups, individual channels, others): sky sport, sky TG24, sky arte, sky cinema, sky atlantic, sky uno, sky video,,,,,,,,,,
Video streaming services (VOD, catch-up): SkyGO, Sky on demand
Other: Sky AdSmart, OHH


Audience share of the channels commercialised by your sales house
Total (linear TV): 7.3%
Source: Auditel 2020


Sales house’s market share:

Total (TV): 13.64%

Source: Nielsen 2019


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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