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Polsat Media

Type: TV

Country: Poland

Address: ul. Ostrobramska 77 - 04-175 Warszawa

Phone: +48 22 514 53 95


Stakeholders: Telewizja Polsat Sp. z o.o.

Status of the company: Owned by the channel

Type of company: Private

Number of employees: 188

Contact details

CEO of the sales house/Head of Sales dpt

Name: Stanislaw Janowski

Title: Managing Director

Contact person

Name: Agnieszka Wieczorek-Biedrzycka

Reference person

Head of Commercial: Agnieszka Wieczorek-Biedrzycka

Head of Sales: Magdalena Niewińska

Head of Marketing & Communication / PR: Marcin Szaniawski

Head of Commercial Operations: Katarzyna Niewiadomska

Head of Research: Paweł Iwanicki

Head of European Affairs / Head of Legal:  Paweł Kosiacki

Head of Pricing / Revenue Optimisation: Marcin Stępniak

Head of Digital: Magdalena Niewińska

Head of Special Formats: Katarzyna Tomczuk

Head of Product Development: Paweł Melon

Market data

Ownership/status of the TV channels/radio stations commercialised by the sales house: Private
Type of TV channels commercialised by the sales house: Combination of Free-to-air, Paid and Thematic
Names of TV channels commercialised by the sales house: Polsat, Polsat 2, Polsat Super, Polsat café, Polsat Film, Polsat Seriale, Polsat Doku, Polsat News, Polsat News2, Polsat Rodzina, Polsat Games, Disco Polo Music, Polsat Music, Polsat Sport HD, Polsat Sport Extra HD, Polsat Sport News HD, Puls, Eleven Sports 1, Eleven Sports 2, 4, 6, Superstacja, atm, Telewizja WP, BBC Earth, BBC Brit, BBC Lifestyle, BBC First, BBC Beebies, AXN, AXN Black, AXN White, AXN Spin, AMC, Sundance TV, CBS Reality, CBS Europa, Extreme, JimJam, Polsat Crime + Investigation, History, History 2,  Lifetime, 13 Ulica, SciFi, E!, Kino Polska, Kino Polska Muzyka, Kino TV, Stopklatka, Zoom TV, Game Toon, 4FUN TV, 4FUN Dance, 4Fun Gold, eska TV, Eska TV Extra, eskarock TV, Polo TV, Music Vox TV, Fokus TV, Nowa TV, Cartoon Network, Boomernag, TNT, Viasat Nature, Viasat Explore, Viasat History, Epic Drama, Télé5, P1, Water Planet, Novela TV, TV Republika,, Stars, Golf Channel Polska, Da Vinci, Polonia1
Names of radio stations commercialised by the sales house:
Other media commercialised by the sales house:
Publishers’ websites (eg. broadcasters / media groups, individual channels, others):,,,,,
Video streaming services (VOD, catch-up): IPLA
Outdoor: AdScreen
Other: Polsat Media AdTube


Audience share of the channels commercialised by your sales house
Total (linear TV + VOSDAL+ TSV 2d): 32.3%
Source: Nielsen Audience Measurement, Audience Share, TG A16-49,
Total (radio): 0.35%
Source: Audience Share: Millward Brown Radio Track; Audience Share ,TG A16-49


Sales house’s market share:

Total (TV): 39.1%
Source: Nielsen Audience Measurement, Share of Voice GRP30”, TG A16-49
Total (radio): 0.26%
Source: Kantar Media, Market Share, based on pricelists


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


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1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31