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Type: TV

Country: Spain

Address: Crta de Fuencarral a Alcobendas, nº4 – 28049 Madrid - España

Phone: +34 91 395 91 21


Stakeholders: Mediaset

Status of the company: Owned by the channel

Type of company: Private

Number of employees: 190

Contact details

CEO of the sales house/Head of Sales dpt

Name: Paolo Vasile

Title: Chief Executive Officer

Contact person

Name: Salvador Figueros

Reference person

Head of Pricing: Susana Martín de los Rios

Head of Sales: D. Angel de Pablo (Director division Comercial).

Head of Marketing: Salvador Figueros (Director Marketing Comercial).

Head of Research: Angeles Pedraza de la Vega (Dpto. Política Comercial, Precio y Canal)

Head of Digital: Sr. Alfonso Teijeiro (Director Comercial Medios Digitales)

Market data

Ownership/status of the TV channels commercialised by the sales house: Private
Type of TV channels commercialised by the sales house: Free-to-air


Names of TV channels commercialised by the sales house: Telecinco, Cuatro, Divinity, Energy, BeMad, Boing, FDF.
Other media commercialised by the sales house:
Publishers’ websites (eg. broadcasters / media groups, individual channels, others): Mediaset channel sites,,,


Audience share of the channels commercialised by your sales house
Total (linear TV): 28,9
Source: Kantar. 4+ (Invitados)
Total (linear TV + VOSDAL): 28,6
Source: Kantar. 4+(Invitados)


Sales house’s market share:
Total (TV): 1.268.652

Source: 43,5%


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


Rue Washington 34 / boîte 2
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31