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Type: TV & Radio

Country: Belgium

Address: Boulevard Louis Schmidt 2 1040 Bruxelles

Phone: + 32 2 730 44 40


Stakeholders: RTBF

Status of the company: Owned by the channel

Type of company: Public

Number of employees: 90

Contact details

CEO of the sales house/Head of Sales dpt

Name: Yves Gérard

Title: General Manager

Contact person

Reference person

Deputy General Director: Massimo Papa

Head of Sales: Grégory Vandenschrick

Head of Marketing & Research : Sandrine Penninckx

Head of Communication / PR: Sandrine Penninckx / Mariane Bertrand

Head of Pricing / Revenue Optimisation: Erwin Allonsius / Jennifer Therage

Head of Digital: 

Head of Special Formats: Dimitri Lemmens for Flash

Head of Trading & Revenue: Aurélie Clément / Mathilde de Maere

Market data

Ownership/status of the TV channels/radio stations commercialised by the sales house: Private + Public
Type of TV channels commercialised by the sales house: Free-to-air


Names of TV channels commercialised by the sales house: La Une, La Deux, La Trois, AB3, ABXplore, LN24, NRJ Hits TV, Be TV
Names of radio stations commercialised by the sales house: La 1ère, Classic21, Vivacité, Pure, Musiq3, NRJ, DH Radio
Other media commercialised by the sales house:
Publishers’ websites (eg. broadcasters / media groups, individual channels, others):,,,, la1è,,,,,,,,,,,,
Video streaming services (VOD, catch-up): RTBF Auvio
Audio (music streaming services / online radio / podcasts, etc.): RTBF Auvio
Other: Sellbranch


Audience share of the channels commercialised by your sales house
Total (linear TV): 30,8%     
Source: CIM TV, SH% live, south, 2019, target 4+, 0200-2600          
Total (linear TV + VOSDAL): 31,3%
Source: CIM TV, SH% live+vosdal, south, 2019, target 4+, 0200-2600           
Total (radio): 41,2%
Source: Cim Radio, south, RAM 2019/01-04,05-08,09-12, target 12+, 0500-0000, Mon-Sun


Sales house’s market share:

Total (TV): 27.7%  
Source: Nielsen MDB Expenditures TV -South Jan-Dec 2019
Total (radio): 43.8%
Source: Nielsen MDB Expenditures Radio - South Jan-Dec 2019


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


Rue Washington 34 / boîte 2
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31