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Ad Alliance / RTL NL

Type: TV

Country: Netherlands

Address: Postbus 20, 1200 AA Hilversum

Phone: +31 35 711 38 74


Stakeholders: RTL Group

Status of the company: Owned by the channel

Type of company: Private

Number of employees: 180

Contact details

CEO of the sales house/Head of Sales dpt


Title: Chief Commercial Officer

Contact person

Name: Cindy Borrenbergs

Reference person

Head of Sales: Anna-maria Vujinovic  

Head of Marketing: Carla der Kinderen

Head of Research: Ingrid van der Werf

Head of Communication / PR: Laura Wichers

Head of European Affairs / Head of Legal: Marjolein van der Linden (RTL)

Head of Pricing / Revenue Optimisation: Robbert Beerens

Head of Digital: Thijs Kempers

Head of Special Special Formats: Marco Gijsen

Head of Partnership: Gijs van Beek

Head of Strategy: Kenny Spelbos

Head of Agencies: Lars Brassem

Market data

Ownership/status of the TV channels commercialised by the sales house: Private

Type of TV channels commercialised by the sales house: Combination of (please specify): Free-to-air, Paid & Thematic
Names of TV channels commercialised by the sales house: RTL4, RTL5, RTL 7, RTL 8, RTL Z, Eurosport, ESPN, Ziggo Sport, 24 Kitchen, Comedy Central, Discovery, Comedy Central Extra, Discovery Science, TLC, MTV, National Geographic, Nat Geo Wild, Spike, FOX, Disney XD, Disney Channel, RTL Telekids, Nick Jr., Nickelodeon, History, Xite, AT5, CNN, RTL Crime, RTL Lounge, Discovery Investigation, Crime+Investigation, Animal Planet, E!, Insight TV, Out TV, Ons,
Other media commercialised by the sales house:
Publishers’ websites (eg. broadcasters / media groups, individual channels, others):,,,,,,,, RTL Boulevard, RTL Nieuws,,
Video streaming services (VOD, catch-up): RTL XL, DPlay, Videoland
Other: Divimove, RTL op Youtube, DPG Media online video, Adfactor network, Buienradar,, Twitter NL


Audience share of the channels commercialised by your sales house
Total (linear TV): 34,2%
Source: SKO, 2020 target audience 6+
Total (linear TV + VOSDAL): 39,7%
Source: SKO, 2020 target audience 6+
Total (linear TV + VOSDAL + TSV): 39,4%
Source: SKO, 2020 target audience 6+

Sales house’s market share:

Total (TV): 62,5%
Source: Nielsen


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


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1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31