Ads&Data
Type: TV
Country: Belgium
Address: Harensesteenweg 226 – 1800 Vilvoorde
Phone: +32 2 712 56 38
Website: https://www.adsanddata.be/en/
Stakeholders: Mediahuis, Telenet/ SBS, Pebble Media, Proximus Skynet
Status of the company: Independent
Type of company: Private
Number of employees: 190
Contact details
CEO of the sales house/Head of Sales dpt
Name: Bart Decoster
Title: CEO
Contact person
Name: Luc EECKHOUT
Reference person
Head of Sales: Bart Demeulenaere
Head of Marketing/Communication : Ilse Baele
Head of European Affairs / Head of Legal: Liesbet Hauben (SBS)
Head of Digital Advertising : Maarten Galle
Market data
Activities
Ownership/status of the TV channels/radio stations commercialised by the sales house:Private
Type of TV channels commercialised by the sales house: Free-to-air, Paid & Thematic
Names of TV channels commercialised by the sales house: Play4, Play5, Play6, Play7, Play Sports, NJAM, BBC FIRST, The History Channel
Other media commercialised by the sales house:
Publishers’ websites (eg. broadcasters / media groups, individual channels, others): GOPLAY.be, wtfock.be
Video streaming services (VOD, catch-up): GOPLAY, Play Sports
Other: SBS Smart AD
Market position
Audience share of the channels commercialised by your sales house
Total (linear TV): 20,8%
Source: CIM TV Study North, Q1 2021, PRP 18-54 / 17-24u/ Play4, Play5, Play6, Play7, Play Sports, NJAM, BBC FIRST, The History Channel
Sales house’s market share:
Total(TV): 31%
Source: Pige Nielsen Q1 2021, gross advertising figures
