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Talpa Media Solutions

Type: TV & Radio

Country: Netherlands

Address: Rietlandpark 333 - 1019 DW Amsterdam

Phone: + 31 20 519 19 19

Website: &

Stakeholders: Talpa

Status of the company: Owned by the channel

Type of company: Private

Number of employees: 275

Contact details

CEO of the sales house/Head of Sales dpt

Name: Allard Ruyl

Title: Chief Executive Officer

Contact person

Name: Dorine Van Mullem-Ale

Reference person

Head of Sales: Eleonora Janssen

Head of Marketing: Roos Simons

Head of Research: Allard Korenhof

Head of Communication / PR: Erna Schmidt

Head of European Affairs / Head of Legal: Arjo Kramer

Head of Pricing / Revenue Optimisation: Allard Korenhof

Head of Digital: Dorine van Mullem

Head of Special Special Formats: Maurice Ridder

Market data

Ownership/status of the TV channels/radio stations commercialised by the sales house: Private
Type of TV channels commercialised by the sales house: Free-to-air


Names of TV channels commercialised by the sales house: SBS6, Net5, Veronica, SBS9, BBC First
Names of radio stations commercialised by the sales house: 100% NL, Classic NL, Radio 10, Radio 538, Radio Veronica, Sky Radio, Slam!, Sublime
Other media commercialised by the sales house:
Video streaming services (VOD, catch-up): Kijk
Audio (music streaming services / online radio / podcasts, etc.): Juke
Other: Events, Voetbal TV, e-commerce, Talpa Network Creative Audio, Talpa Creative, S1


Audience share of the channels commercialised by your sales house
Total (linear TV): 20,54%  18h-24h , 18,02% all day (6+)
Source: Advantedge
Total (linear TV + VOSDAL): 20,10% 18h-24h , 17,55% all day (6+)
Source: Advantedge
Total (radio): 38.1
Source: NLO/GfK 2020  10+ mo-su 06h-24h


Sales house’s market share:

Total (TV): 26,57%
Source: Screenforce
Total (radio): 56.23%
Source: RAB report


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


Rue Washington 34 / boîte 2
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31