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TV3 Group LV

Type: TV & Radio

Country: Latvia

Address: Dzelzavas iela 120G - LV-1021 Riga

Phone: +371 67 479 100


Stakeholders: Providence Equity Partners

Status of the company: Owned by the channel

Type of company: Private

Number of employees: 130

Contact details

CEO of the sales house/Head of Sales dpt

Name: Mindaugas Rakauskas

Title: Chief Executive Officer

Contact person

Name: Elīna Krūze

Reference person

Head of Sales: Ginta Salmane

Head of Marketing: Inguna Sermole

Head of Communication / PR: Alise Malisko

Head of European Affairs / Head of Legal: Sanita Liepiņa

Market data

Ownership/status of the TV channels/radio stations commercialised by the sales house: Private
Type of TV channels commercialised by the sales house: Free-to-air


Names of TV channels commercialised by the sales house: TV3, 3 Life, 3 Mini, TV6, 3+
Names of radio stations commercialised by the sales house: Star FM
Other media commercialised by the sales house:
Publishers’ websites (eg. broadcasters / media groups, individual channels, others):
Video streaming services (VOD, catch-up): TV3 Play, Go3
Other: SmartAD


Audience share of the channels commercialised by your sales house
Total (linear TV): 24.7
Source: KANTAR, TAM survey 2019, TG4+
Total (linear TV + VOSDAL): 22.7
Source: KANTAR
Total (radio): 5.1%
Source: KANTAR, DAR audience survey 2019, TG16-74

Sales house’s market share:
Total (TV): N/A
Total (radio): N/A


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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