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NRA - National Advertising Alliance

Type: TV

Country: Russia

Address: 25, Akademika Pavlova street, Moscow 121359

Phone: +7 495 737 8666


Stakeholders: JSC «Channel One Russia», FSUE “All-Russia State Television and Radio Broadcasting Company", JSC «Gazprom-Media Holding», JSC «National Media Group»

Status of the company: Independent

Type of company: Private

Number of employees: 150

Contact details

CEO of the sales house/Head of Sales dpt

Name: Alexey Tolstogan

Title: CEO

Contact person

Name: Anna Vorontsova

Email: [email protected]

Reference person

Sales Director Elena Lobacheva

Online Sales Director Natalia Dmitrieva

Head of European Affairs Sergey Piskarev

Head of Special ads or special formats Ilya Bochkarev

Market data

Ownership/status of the TV channels commercialised by the sales house: Private + Public
Type of TV channels commercialised by the sales house: Combination of: Free-to-air, Paid & Thematic
Names of TV channels commercialised by the sales house: Channel One, Russia 1, Russia 24, TV Centre, NTV, CTC, TNT, Channel Five, Match TV, 2x2, Domashny, Disney Channel, TV3, Ren TV, Friday, CTC Love, Che!, Muz TV, Karusel, Zvezda, TNT4, Mir, Super, Spas TV, Discovery, Discovery Investigation, Animal Planet, Bridge TV, Bridge TV Russkiy Hit, Cartoon Network, RBK TV, Eurosport 1, Eurosport 2, Izvestia, Kino TV, Kuhnya TV, RU TV, Europa Plus TV, Detskij, Match! Football1, Match! Football2, Match! Football3, Match! Arena, Match! Game, Match! Fighter, Match! Premier, Sony Channel, Sony Sci-Fi, Sony Turbo, TLC, TV1000, Action TV1000, Kino TV 1000, Viasat Explore, Viasat Nature, Viasat History, Boets, Auto Plus, KHL, Nash Football, Vremya, Dom Kino, Muzika, Kinomiks, Kinopremiera, Kinosvidanie, Kinokomediya, Indijskoe Kino, Telekafe, Russian Extreme, Bobor, Bolt, Cinema, Fantastic Animation, Fox, Fox Life, National geographic, Nat Geo Wild, Russian Illusion, Detskiy Poznavatelniy, Star Cinema, Star Family, Russian Bestseller, Russian Detective, Russian Novel, Doctor, Sarafan, T24 tvchannel, Live Planet, History, Comedy, My Planet, Science, La Minor, Match Country, NST, Hit, Pobeda, Poehi!, UTV
Other media commercialised by the sales house:
Publishers’ websites (eg. broadcasters / media groups, individual channels, others): None
Video streaming services (VOD, catch-up): None


Audience share of the channels commercialised by your sales house

National Channels (25 channels) (Channel One, Russia 1, NTV, Disney etc) 81.6%
Niche Channels (74 channels) (Discovery Channel, TLC etc) 11.3%

Source: TV Index (TAM), Mediascope, 4+, 100+


Sales house’s market share:
Total (TV): NA
Source: NA


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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