Var / VRT

Type: TV & Radio
Country: Belgium
Address: Tollaan 107 - 1932 Sint-Stevens-Woluwe
Phone: +32 2 716 34 11
Website: http://www.var.be
Stakeholders: VRT
Status of the company: Owned by the channel
Type of company: Public
Number of employees: 45
Contact details
CEO of the sales house/Head of Sales dpt
Name: Saskia Schatteman
Title: Chief Executive Officer
Contact person
Name: Veerle HELLEMANS
Reference person
Head of Sales: Rudi Janssens
Head of Marketing: Saskia Schatteman
Head of Research: Anny Wuyts
Head of Communication / PR: Marit Ginervo
Head of Pricing / Revenue Optimisation: Anny Wuyts
Head of Digital: Jean-Philippe Bosovers
Head of Special Special Formats: Sam Homblé
Market data
Ownership/status of the TV channels/radio stations commercialised by the sales house: Public
Type of TV channels commercialised by the sales house: Free-to-air
Names of TV channels commercialised by the sales house: Een, Canvas, Ketnet, Sporza
Names of radio stations commercialised by the sales house: Radio 1, Radio 2, MNM, StuBru, Klara
Other media commercialised by the sales house:
Publishers’ websites (eg. broadcasters / media groups, individual channels, others): channels’ websites (commercialised by Pebble, a subsidiary company)
Video streaming services (VOD, catch-up): VRTNu (not yet commercialised)
Audio (music streaming services / online radio / podcasts, etc.): Spotify
Audience share of the channels commercialised by your sales house
Total (linear TV): 38,0%
Source: CIM TAM, North 4+, mon-sun, all day, 2019, live
Total (linear TV + VOSDAL): 37,9%
Source: CIM TAM, North, mon-sun, all day, 2019, live + VOSDAL
Total (radio): 61,9%
Source: CIM RAM, North 12+, mon-sun, all day, jan-dec 2019
Sales house’s market share:
Total (TV): 6,2%Source: Nielsen MDB 2019
Total (radio): 53,5%
Source: Nielsen MDB 2019