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Var / VRT

Type: TV & Radio

Country: Belgium

Address: Tollaan 107 - 1932 Sint-Stevens-Woluwe

Phone: +32 2 716 34 11


Stakeholders: VRT

Status of the company: Owned by the channel

Type of company: Public

Number of employees: 45

Contact details

CEO of the sales house/Head of Sales dpt

Name: Saskia Schatteman

Title: Chief Executive Officer

Contact person

Name: Veerle HELLEMANS

Reference person

Head of Sales: Rudi Janssens

Head of Marketing: Saskia Schatteman

Head of Research: Anny Wuyts

Head of Communication / PR: Marit Ginervo

Head of Pricing / Revenue Optimisation: Anny Wuyts

Head of Digital: Jean-Philippe Bosovers

Head of Special Special Formats: Sam Homblé

Market data

Ownership/status of the TV channels/radio stations commercialised by the sales house: Public
Type of TV channels commercialised by the sales house: Free-to-air


Names of TV channels commercialised by the sales house: Een, Canvas, Ketnet, Sporza
Names of radio stations commercialised by the sales house: Radio 1, Radio 2, MNM, StuBru, Klara
Other media commercialised by the sales house:
Publishers’ websites (eg. broadcasters / media groups, individual channels, others): channels’ websites (commercialised by Pebble, a subsidiary company)
Video streaming services (VOD, catch-up): VRTNu (not yet commercialised)
Audio (music streaming services / online radio / podcasts, etc.): Spotify


Audience share of the channels commercialised by your sales house
Total (linear TV): 38,0%
Source: CIM TAM, North 4+, mon-sun, all day, 2019, live
Total (linear TV + VOSDAL): 37,9%
Source: CIM TAM, North, mon-sun, all day, 2019, live + VOSDAL
Total (radio): 61,9%
Source: CIM RAM, North 12+, mon-sun, all day, jan-dec 2019


Sales house’s market share:

Total (TV): 6,2%
Source: Nielsen MDB 2019
Total (radio): 53,5%
Source: Nielsen MDB 2019


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


Rue Washington 34 / boîte 2
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31